About Selkirk Sport
At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.
We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.
We are looking for a Consumer Apps Division Lead not just to manage apps but also built the digital home for the pickleball community. It is a role who will own the strategy for PlayPickleball.com, PlayMore, and SelkirkTV, transforming them from standalone platforms into an integrated, AI-enhanced ecosystem.
Key ResponsibilitiesEcosystem Vision & Strategy- Define and execute the long-term digital ecosystem roadmap
- Integrate PlayPickleball.com (community & education), PlayMore (player engagement & tools), and SelkirkTV (content & streaming) into one cohesive experience
- Establish a unified data, identity, and personalization strategy
- Create a scalable architecture that supports growth across media, commerce, and community
- Implement AI-driven content recommendations across video, articles, and training
- Develop personalization engines for product discovery and player improvement
- Introduce AI-powered coaching, matchmaking, and community features
- Leverage first-party data to enhance retention and engagement
- Oversee UX/UI evolution across web, mobile, and CTV
- Lead product lifecycle from concept through launch and optimization
- Prioritize feature development based on business impact and community needs
- Manage internal and external development teams
- Drive user acquisition, retention, and lifetime value
- Integrate commerce natively into content and community touchpoints
- Develop new revenue models across subscriptions, ads, sponsorships, and premium features
- Define and monitor KPIs across engagement, conversion, and revenue
- Align marketing, content, eCommerce, and media teams under a shared digital strategy
- Ensure seamless data flow between platforms and CRM systems
- Collaborate with leadership on long-term digital transformation
- 5+ years in Product Management, ideally within consumer tech or sports platforms.
- AI Enthusiast: Not just following AI trends but have to understand how to implement LLMs or Computer Vision to create tangible value for users.
- Proven track record of scaling mobile or web applications.
Why Join Selkirk Sport?
- Lead brand design for the #1 brand in pickleball—an industry on the rise.
- Work on high-impact projects seen by millions.
- Collaborate with a fast-moving, innovative brand design team.
- Enjoy a high-energy work environment where your ideas shape the future of the sport.
- Competitive salary, benefits, and opportunities for growth.
Skills Required
- 5+ years in Product Management
- Experience within consumer tech or sports platforms
- Understanding of LLMs or Computer Vision
- Proven track record of scaling mobile or web applications
What We Do
Selkirk Sport is a leading pickleball equipment brand
