We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
The Consulting Marketing Director is responsible for developing and implementing strategic marketing plans for RSM’s Consulting Services Line-of-business. You will serve as a strategic leader and part of the Consulting Marketing Leadership team. Responsibilities will include overseeing market definition, planning, strategy, brand management, and marketing/sales integration. Key qualifications include strategic thinking, experience in growth strategies, and strong team management skills.
Essential Duties:
- Understand the business strategy and growth objectives of RSM’s Consulting Services business.
- Guide teams in the development of marketing strategies that support business growth and align to key market opportunities as defined by the business strategy.
- Seen as a strategic advisor and leader across all Industries/Service Lines that they cover.
- Sets clear expectations related to the level of marketing enablement that will be provided to the business and their practices.
- Team coach and Manager, coaches team and champions them, operates through delegation, works with leadership on succession and growth plans for the team and ensures a fair and balanced workload across the team.
Minimum Qualifications
EDUCATION/CERTIFICATIONS
- Bachelor’s degree required.
- Degree in Marketing or related discipline (preferred)
REQUIREMENTS SPECIFIC TO JOB
- Deep understanding of various competencies related to the marketing of consulting services.
- Understanding of the needs of key audiences within the firm’s target marketing, including CFO’s and CEOs.
- Understanding of key industries that are core target markets of the firm.
EXPERIENCE
- Minimum 10 years marketing experience (in a large professional services or similar organization) with proven abilities to collect, synthesize and manage market/client data, and develop and implement direct marketing, advertising, PR, social media, branding and internet marketing initiatives.
- Minimum of 5 years managing others in a highly dynamic environment.
LEADERSHIP SKILLS
- Must exhibit an exceptional client service attitude, possess outstanding people skills and take a proactive approach in working with employees.
- Excellent verbal and written communication skills
- Ability to motivate, and deliver tough prescriptive messages.
- Demonstrated skills in diagnostics, analytics, coordination, collaboration and planning.
- Takes appropriate risks and ownership of results.
- Ability to prioritize and manage multiple projects/assignments simultaneously.
- Seeks ongoing improvement by systematically performing gap analyses, and factoring learning into counter-measures for all areas of responsibility.
At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.
All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [email protected].
RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.
RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California, please click here for additional information.
At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.
Compensation Range: $158,600 - $281,600Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.
Skills Required
- Bachelor's degree
- Degree in Marketing or a related discipline
- Deep understanding of marketing consulting services
- Understanding of the needs of key target audiences, including CFOs and CEOs
- Understanding of key industries that are core target markets
- At least 10 years of marketing experience in a large professional services or similar organization
- Proven ability to collect, synthesize, and manage market and client data
- Experience developing and implementing direct marketing, advertising, public relations, social media, branding, and internet marketing initiatives
- At least 5 years managing others in a highly dynamic environment
- Exceptional client service attitude and outstanding people skills
- Excellent verbal and written communication skills
- Ability to motivate employees and deliver prescriptive messages
- Skills in diagnostics, analytics, coordination, collaboration, and planning
- Ability to prioritize and manage multiple projects and assignments simultaneously
- Experience performing gap analyses and applying learning to improvement initiatives
RSM US LLP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RSM US LLP and has not been reviewed or approved by RSM US LLP.
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Parental & Family Support — Parental leave, caregiver leave, and family‑building assistance are standout strengths, including 12 weeks fully paid parental leave, six weeks paid family caregiver leave, up to $50,000 in fertility coverage, and up to $20,000 per child for adoption or surrogacy, plus backup care resources. These benefits create a family‑forward package that stands out within the firm’s total rewards.
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Leave & Time Off Breadth — Time‑off options are broad, with self‑managed PTO for associates and above, at least 14 paid holidays, and firm‑wide wellbeing days alongside hybrid work flexibility. This breadth is consistently presented as a strong component of the overall offering.
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Healthcare Strength — Medical coverage includes multiple plan designs (two HDHPs and a PPO), telehealth access, and a mental‑health platform offering up to eight free 1:1 sessions per year. Health benefits are characterized as solid to strong for the industry.
RSM US LLP Insights
What We Do
RSM is the leading provider of audit, tax and consulting services to the middle market. With over 11,000 employees across the U.S. and Canada and a global presence in 120 countries, our purpose is to deliver the power of being understood to our clients, colleagues and communities. As first-choice advisors, we are focused on developing leading professionals and innovative services to meet our clients’ evolving needs in today’s ever-changing business environment. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. Through a supportive, caring culture, our people are empowered to be their authentic selves and share their unique perspectives. Our culture of diversity and inclusion enhances the insights we provide while transforming innovation, collaboration and business results through fostering an inclusive environment, working hard to engage a talented workforce and reflect our diverse community, and developing relationships that serve others in business and the broader community. Together, our people’s individual talents and diverse perspectives strengthen our teams and enhances the unique insights that we provide to our clients. For more information, visit rsmus.com.
