The Consultant, Primary Research is responsible for designing, executing, and delivering custom quantitative, qualitative and mystery shopping research projects. This role synthesizes complex data into actionable insights and supports the development of client relationships through high-quality analysis and clear communication.
Key Responsibilities
Research Design & Execution
- Design and execute end-to-end primary research studies, including:
- Questionnaire development
- Survey programming and field management
- Data analysis and interpretation
- Apply appropriate quantitative, qualitative, and mystery shopping methodologies based on client objectives
- Ensure research quality, accuracy, and methodological rigor
Data Analysis & Insight Generation
- Analyze complex datasets using statistical and analytical tools
- Translate findings into clear, actionable business insights
- Provide recommendations within the context of client objectives and market dynamics
Client Communication & Presentation
- Develop client-ready reports, presentations, and insight summaries
- Present findings clearly and confidently to client stakeholders
- Respond to client questions and contribute to ongoing relationship development
Project Management
- Support and lead research projects from kickoff through delivery
- Manage timelines, deliverables, and coordination across internal teams
- Ensure projects are delivered on time and meet quality standards
Collaboration
- Work cross-functionally with sales, marketing, analytics, and operations teams
- Contribute to team knowledge sharing and best practices
Industry & Market Awareness
- Stay informed on industry trends, market conditions, and competitor activities
- Apply market context to enhance research insights and recommendations
Key Deliverables
- Client-ready insight reports and presentations
- Survey instruments and research designs
- Data analysis outputs (e.g., cross-tabs, statistical models)
- Project plans and timelines
Qualifications
- 3–5 years of experience in primary market research or consulting
- Experience managing or contributing to end-to-end custom research projects
- Proficiency in:
- Excel (advanced)
- PowerPoint (advanced)
- Experience with research and statistical tools (e.g., Q, SPSS, SAS, or similar)
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to manage multiple projects in a fast-paced environment
Preferred Competencies
- Commercial Acumen: Ability to identify trends, patterns, and business opportunities
- Storytelling: Ability to translate data into compelling narratives and insights
- Data Literacy: Strong understanding of research methodologies and appropriate application
- Curiosity: Demonstrates critical thinking and asks insightful questions
- Influence & Communication: Confident presenter with ability to engage diverse stakeholders
- Collaboration: Proven ability to work effectively across teams and functions
The below reflects the range of base salary for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to, skills, experience, and qualifications. The salary range for this role is: $55,000 USD to $68,000 USD.
Alongside salary, Mintel offers a comprehensive benefits package including medical/dental/vision insurance, flexible spending accounts, health savings accounts, employer paid life and disability insurance, 401(k) with employer match and paid time off. We are invested in our employees' wellbeing which is why we also offer flexible working hours, ClassPass subsidy, mental health benefit through Modern Health, paid volunteer time off, paid birthday leave and paid parental leave.
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Skills Required
- 3-5 years of experience in primary market research or consulting
- Experience managing or contributing to end-to-end custom research projects
- Advanced proficiency in Excel
- Advanced proficiency in PowerPoint
- Experience with research and statistical tools (e.g., Q, SPSS, SAS, or similar)
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to manage multiple projects in a fast-paced environment
- Commercial acumen (identify trends and business opportunities)
- Storytelling: translate data into compelling narratives and insights
- Data literacy and strong understanding of research methodologies
- Curiosity and critical thinking
- Influence and confident presentation skills
- Proven ability to collaborate across teams and functions
What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
