Consultant - Performance Marketing

Who are we and what do we do?

BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

Location: This is a remote position; however, the role requires the candidate to be based in Mumbai.

Role in a Nutshell:

• As an Ad Platforms Consultant, you will be responsible for the end-to-end execution and management of paid campaigns across key digital platforms, including LinkedIn, Google, Meta, Reddit, and YouTube. 

• Your primary focus will be translating ad copies into high-quality visual assets using Figma templates and ensuring the seamless technical execution and monitoring of campaigns to drive consistent performance. 

• You will work closely with the design and performance marketing leads to ensure all creative assets align with brand standards and campaign objectives.
   

Desired Experience:

• Technical Skills: Proficiency in using Figma to convert ad copy into banners using pre-defined templates is essential. 

• Platform Expertise: Hands-on experience executing and managing ads on LinkedIn, Google, Meta, Reddit, and YouTube. 

• Monitoring & Optimization: Strong ability to monitor live campaigns, troubleshoot delivery issues, and ensure all tracking is functioning as expected. 

• Attention to Detail: Meticulous approach to ad operations, ensuring creative assets, links, and targeting parameters are accurate before launch.

• Domain Expertise: Experience in B2B SaaS and developer marketing is highly desirable. Deep understanding of B2B sales funnels and the unique challenges and opportunities in this sector.

• Creative Skills: Strong copywriting skills with the ability to create persuasive and engaging ad content.

• Communication: Excellent verbal and written communication skills with the ability to convey complex concepts clearly and effectively. Collaboration skills to work with different functions and teams.
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What will you do:

• Campaign Execution: Set up and launch campaigns across LinkedIn, Google, Meta, Reddit, and YouTube, ensuring all settings align with the strategic plan. 

• Ongoing Monitoring: Conduct daily checks on active campaigns to ensure they are running smoothly, meeting budget requirements, and delivering as expected. 

• Ad Operations: Manage the technical aspects of ad uploads, including tracking URLs, UTM parameters, and lead form integrations. 

• Quality Assurance: Perform rigorous QA on all ad units to ensure visual integrity and functional accuracy across different devices and platforms.

• Optimisation & Analytics: Continuously optimize campaigns to improve performance and achieve KPIs. 

• Creative Asset Production: Use provided Figma templates to transform approved ad copy into platform-ready ad banners and visuals. 

• Market Research: Stay up-to-date with the latest industry trends, emerging technologies, and competitive landscape to inform strategic decisions and keep our campaigns ahead of the curve. Identify new avenues and channels for BrowserStack to leverage to reach our target audience.

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

• Gratuity as per payment of Gratuity Act, 1972

• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

• Remote-First work environment that allows our people to work from home

• Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience