Consultant, Customer Research

What you’ll do:

As Canadian Tire Corporation continues its mission of being customer‑obsessed and making data‑driven decisions, the Customer Research team plays a critical role in delivering high‑quality qualitative and quantitative insights across the organization. The team supports quarterly tracking, category and brand research, custom ad‑hoc studies, and strategic insight projects to ensure the voice of the customer informs business decisions.

This role is an exciting opportunity for an early‑career quantitative market researcher or consumer insights professional to join a high‑impact in‑house research team at one of Canada’s largest retailers.

Reporting to a Manager, Customer Research, the Research Consultant will support the execution of end‑to‑end quantitative research projects. This includes contributing to survey design, programming, data analysis, synthesis of insights, and storytelling to help internal stakeholders make informed, customer‑centric decisions.

Research projects may span customer journey mapping, concept and creative testing, usage & attitudes studies, drivers and barriers analysis, pricing and feature evaluation, opportunity sizing and other foundational research initiatives.

• Support end‑to‑end execution of quantitative research projects, from project kickoff to final reporting

• Assist with research request intake by participating in briefing meetings and clarifying business objectives

• Develop and review survey questionnaires to ensure clarity, flow, and alignment with research goals

• Program surveys in-house or with external partners (e.g., Sparq, Alida) and ensure data quality

• Create and manage sampling plans while following best practices for panel usage and respondent experience

• Analyze quantitative data using Excel and contribute to insight synthesis and key learnings

• Build clear, story‑driven PowerPoint presentations with actionable recommendations

• Support presentations to stakeholders and participate in insight discussions

• Collaborate closely with cross‑functional partners across marketing, merchandising, and strategy teams

• Partner with third‑party research vendors when needed and support outsourced projects

• Contribute to innovation and learning within the research team, including exposure to advanced analytics methodologies (e.g., conjoint, segmentation)

What you bring:

• 2+ years of experience in quantitative market research (agency, consultancy, or client‑side)

• Undergraduate degree in business, marketing, analytics, social sciences, or a related field

• Solid understanding of market research fundamentals, including survey design, sampling, and data interpretation

• Hands‑on experience supporting quantitative studies from design through reporting

• Strong Excel skills for data analysis and PowerPoint skills for insight storytelling

• Ability to manage multiple projects or workstreams with guidance and prioritize effectively

• Strong written and verbal communication skills, with comfort presenting findings to internal audiences

• Detail‑oriented, curious, and eager to learn in a fast‑paced, collaborative environment

• A positive, team‑first mindset with an interest in growing as a research professional

Corporate – Permanent (includes IT & Campus)

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Broadband Salary Range: $53,000 – $88,000 CAD
Our typical hiring range is between $53,000 and $70,000 CAD. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

#LI-AK1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.