Conceptual Copywriter

Job title: Conceptual Copywriter  

Location: Leeds

Overview of the role:

We are seeking a Conceptual Copywriter able to convert ideas into effective campaigns with smart, captivating copy. You will build concepts, write compelling messages, and uphold our brand voice through multiple platforms. This opportunity fits a writer confident in their skills and prepared to lead briefs and guide the creative vision of our campaigns.

Our brand expresses a strong personality and a clear voice, with a reputation for remarkable creativity. Tone of voice and storytelling have played a vital role since the 2019 rebrand. They make campaigns feel fresh, human, and meaningful.

We’re entering a new phase where creativity goes beyond style—it’s about impact. We want work that stands out, resonates emotionally, and produces tangible business outcomes. That’s why we’re seeking a Mid-Weight to Senior Conceptual Copywriter eager to advance.

You’ll be a storyteller, an idea generator, and a writer who enjoys shaping campaigns from concept to completion. This role suits someone already producing strong copy and ideas who wants more ownership, lead on briefs, and influence ideas across multiple channels.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

Our Leeds office is at the heart of our business. The 8-storey building has an onsite staff gym and cafeteria, two heated rooftop terraces, a dedicated gaming room and a staircase amphitheatre. The space brings all our teams under one roof in the biggest private letting office in Yorkshire.

What you’ll do:

• Develop campaign concepts and creative ideas that work seamlessly across channels (digital, social, CRM, OOH, print, events).

• Write compelling, on-brand copy that balances creativity with clarity and impact.

• Serve as a tone of voice advocate—making certain our brand voice stays consistent, while advancing it to remain fresh and relevant.

• Collaborate closely with designers, art directors, and other creatives to bring campaign ideas to life.

• Contribute to brainstorming and ideation sessions, often taking the lead on idea generation.

• Present ideas and copy to internal collaborators with confidence, clearly articulating the thinking behind your work.

• Own smaller campaign briefs independently while playing a key role in larger, integrated projects.

• Mentor and support junior writers or freelancers, offering constructive feedback.

• Use insights and data to shape creative messaging that resonates with different audiences.

What you’ll bring:

Essential

• 5–10 years’ experience as a copywriter, ideally in an agency or in-house creative team.

• A strong portfolio that showcases conceptual thinking, campaign work, and crafted copy across different media.

• Proven ability to develop big campaign ideas as well as sharp, engaging executions.

• Excellent writing skills—from headlines to long-form, with a flair for tone and storytelling.

• Strong collaboration skills, working effectively with creatives, strategists, and marketers.

• Ability to juggle multiple projects in a fast-paced environment, meeting deadlines without compromising quality.

Desirable

• Experience in digital-first campaigns, including social, CRM, and paid media.

• Familiarity with content marketing and UX copywriting principles.

• Experience mentoring or guiding junior copywriters.

• Presentation skills—confident pitching ideas internally.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Private healthcare

• Personal life assurance and income protection

• The option to join our company pension scheme

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym

• Social events; including our sensational summer and Christmas parties

• Online Discount Scheme, including discounted shopping and cinema vouchers.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected]. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.