Competitive Intelligence Product Analyst (Hybrid)

Posted 10 Days Ago
Be an Early Applicant
2 Locations
Hybrid
69K-115K Annually
Senior level
Insurance
The Role
Supports competitive intelligence and product strategy for Home and Auto insurance. Develops executive reporting, competitor profiles, predictive indices, rate-change scenarios, market research, and threat/opportunity analyses. Provides insights for product design, pricing, underwriting, new product development, and go-to-market decisions. Maintains competitive dashboards, scorecards, and business partner updates while conducting filing research and delivering recommendations to product development teams.
Summary Generated by Built In

Position Compensation Range:

$69,000.00 - $115,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

The Competitive Intelligence Product Analyst supports our Business Partners with proactive and insightful strategic decision-making and providing actionable insights that inform pricing, product design, and go-to-market strategies. You will assist in building a new best in class product competitive intelligence program to help product leaders proactively assess market threats and opportunities across the Home and Auto markets. You will anchor the competitive intelligence that feeds our most visible executive touchpoints.  You will report to the Sr. Manager, Product


In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110


Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation. 


We will not consider candidates who require current or future sponsorship for this position

Primary Accountabilities


  • You will enhance countrywide competitive intelligence content for recurring executive deliverables, including the Home & Auto Monthly Business Review (rate slides and commentary), the SLT P&O CI results top-line slides, and the Results Week / QBR industry section.
  • You will contribute to strategic CI capabilities such as competitor profile frameworks, predictive competitive index and rate-change scenario analysis, and threat/opportunity deep dives and briefings.
  • You will leverage internal competitive indices to generate repeatable, comparable insights across deliverables, providing interpretive commentary that connects index movement to market and competitor actions and performance implications.
  • You will create and maintain competitive intelligence outputs supporting Home and Auto new product development, including monthly and quarterly reporting on new rating factors
  • You will develop and maintain quarterly business partner competitive updates, owning the standard CI “backbone” of consistent visualizations, comparative positioning views, and summary scorecards that clearly show AmFam’s competitive position versus each partner’s defined competitor set.
  • You will serve as an embedded CI resource to product development working groups as needed, supporting working sessions, benchmarking, and targeted research.
  • You will complete ad-hoc requests focused on countrywide filing research for home and auto lines translating requests into clear analytic output and recommendations

Specialized Knowledge & Skills Requirements


  • Demonstrated experience providing customer-driven solutions, support or service.
  • Demonstrated experience with various PC software applications and Microsoft Office products.
  • Solid knowledge and understanding of insurance product design and underwriting concepts in area of expertise.
  • Solid knowledge and understanding of market research and marketplace trends in insurance coverage.
    Basic knowledge and understanding of project management methodologies, practices, techniques and tools.
  • Travel requirements up to 10%.

Additional Qualifications


  • 5 years of professional experience, ideally including work in Property & Casualty Insurance, Competitive Intelligence, Product Analytics, or Product Strategy.
  • Bachelor’s degree and qualitative/quantitative analytical knowledge; graduate degree and/or CPCU designation preferred.
  • Experience with Tableau, Power BI, and/or other programming/data query/reporting knowledge
  • Advanced skills in Microsoft Excel and PowerPoint.
  • Familiarity with Insuraviews, Claude Code, Think-cell, S&P Global and/or LexisNexis InsurQuote preferred.

#LI-Hybrid

Additional Information
  • To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability. 
  • Offer to selected candidate will be made contingent on the results of applicable background checks
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
  • Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [email protected] to request a reasonable accommodation.

Skills Required

  • Demonstrated experience providing customer-driven solutions, support, or service
  • Experience with PC software applications and Microsoft Office products
  • Knowledge of insurance product design and underwriting concepts
  • Knowledge of market research and marketplace trends in insurance coverage
  • Basic knowledge of project management methodologies, practices, techniques, and tools
  • At least 5 years of professional experience, ideally in Property and Casualty Insurance, competitive intelligence, product analytics, or product strategy
  • Bachelor's degree and qualitative and quantitative analytical knowledge
  • Experience with Tableau, Power BI, or other programming, data query, or reporting tools
  • Advanced Microsoft Excel and PowerPoint skills
  • Graduate degree or CPCU designation
  • Familiarity with Insuraviews, Claude Code, Think-cell, S&P Global, or LexisNexis InsurQuote

American Family Insurance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Family Insurance and has not been reviewed or approved by American Family Insurance.

  • Pay Growth & Progression — Compensation has seen multiple increases, including a higher internal minimum hourly wage effective 2025 for many customer‑facing and claims roles. These moves indicate continued investment to raise the pay floor and improve total rewards competitiveness.
  • Retirement Support — The total package includes a 401(k) with company match alongside a company‑funded cash‑balance pension, strengthening long‑term financial security. This combination is positioned as a standout element within the overall benefits mix.
  • Parental & Family Support — Paid parental leave was expanded in 2025 for birthing parents and for all parents, including adoptive and foster. Caregiver leave adds further family support within the leave portfolio.

American Family Insurance Insights

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The Company
HQ: Madison, WI
16,528 Employees
Year Founded: 1927

What We Do

For more than 85 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

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