Community Marketing Manager

Posted 13 Days Ago
Be an Early Applicant
San Francisco, CA, USA
Hybrid
95K-120K Annually
Mid level
Biotech
The Role
Build and grow a community of creators, patient advocates, and partners to find undiagnosed patients and drive genetic testing. Recruit and manage affiliates and advocates, create UGC and social content, develop referral programs and incentives, cultivate partnerships with patient advocacy groups, and capture/publish sensitive patient stories across channels.
Summary Generated by Built In
About Probably Genetic

Probably Genetic is changing the lives of patients living with severe, complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online, analyzes their disease state using machine learning and at-home testing, and enables compliant communication with patients. In doing so, we help patients access diagnoses, clinical trials, and treatments as early as possible.

We are a tight-knit group of hard-working, ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare, and our roadmap is packed with innovations in bioinformatics, AI, and drug development. We have built a lean, all-star team to help us bring our vision to life, and we want you to be a part of it.

Probably Genetic has raised multiple rounds of funding from Silicon Valley’s best investors, including Threshold, Khosla, and Y Combinator, and offer competitive salaries, comprehensive benefits, and meaningful early stage equity.

About the role

We are looking for a Community Marketing Manager who will build a community of affiliates, creators, and patient advocates that finds undiagnosed patients and gets them genetic testing.

What you will do
  • Identify, recruit, and manage relationships with health and rare disease content creators, briefing and publishing UGC content that drives awareness among undiagnosed patient communities

  • Recruit and activate a network of patient advocates and community champions who refer others to genetic testing

  • Turn our existing patient community into a referral engine, building the program infrastructure, incentives, and outreach that keeps them engaged and referring

  • Develop strategic relationships with patient advocacy groups and foundations and find creative ways to partner with them to get more patients to genetic testing

  • Own Probably Genetic's organic social presence. Create and post content that educates patients, builds community, and earns trust in the rare disease space

  • Capture authentic patient stories, working sensitively with patients to share their diagnostic journey, then publishing them across our website, social channels, and partner networks to reach others who may still be undiagnosed

Who you are

We are looking for a few specific things that will help you succeed in this role:

  • 2 to 4 years of experience in community marketing, influencer partnerships, affiliate marketing, or social media

  • A natural relationship builder who earns trust quickly across very different people; creators, patient advocates, and rare disease patients all feel like you get them

  • Someone who follows through and follows up; Partners and community members never feel left hanging

  • A strong storyteller with an instinct for what content hits; you can communicate a mission compellingly, draw out authentic patient stories, and know what will resonate on social before you post it

  • Highly organized with a proven ability to manage many relationships and workstreams simultaneously without things slipping

  • Someone who moves fast, figures things out, and doesn't wait for a playbook to exist before taking action

  • Genuine empathy for patients navigating the rare disease journey, and a belief in the mission that comes through in every conversation and piece of content you create

Some things that are not required, but you will learn on the job:
  • Healthcare, genetics, or rare disease industry or personal experience

  • Experience working at an early-stage startup

As with all new hires at Probably Genetic, you will also need to be:
  • A good person. We work with some of the most marginalized populations on the planet and empathy is key

  • Patient-focused and motivated to have a lasting, positive impact on humanity

  • Comfortable in a fast-paced, often ambiguous environment with rapid change

  • Action-oriented and excited to build a company from the ground up

The salary range for this role is $95k-$120k annually. Actual compensation offered will depend on several factors including but not limited to: work experience, education, skill level, and/or other business and organizational needs.

What we offer at Probably Genetic:
  • An engaging and supportive team all on a mission to improve lives

  • Fair and equitable compensation with competitive early-stage equity grants

  • Generous Flexible Time off policy, that we actually use

  • Parental Leave Benefits (12 weeks for both birthing and non-birthing)

  • Hybrid, flexible work with high-trust and autonomy

  • A bright, inviting, pet-friendly office in Downtown SF near transit

  • A “work from anywhere” policy, up to 4 weeks a year

  • Regular team retreats in exciting destinations

  • Health Benefits including medical, dental, vision, therapy, FSA, and 401k

  • And so much more!

Probably Genetic is committed to fostering a welcoming and inclusive work environment for people of all genders, sexuality, ethnicity, socioeconomic background and life experiences. We urge candidates of all backgrounds to apply. If you require specific accommodations as you interview or consider working with us, please let us know.

Skills Required

  • 2 to 4 years experience in community marketing, influencer partnerships, affiliate marketing, or social media
  • Proven relationship-building skills with creators, advocates, and patients
  • Experience creating and publishing social and UGC content that drives engagement
  • Ability to build and manage referral programs, incentives, and community infrastructure
  • Strong storytelling skills and experience capturing/publishing sensitive patient stories
  • Highly organized with ability to manage multiple relationships and workflows
  • Comfortable working quickly and autonomously in a fast-paced, ambiguous environment
  • Genuine empathy for patients and patient-focused mindset
  • Healthcare, genetics, or rare disease industry or personal experience
  • Experience working at an early-stage startup
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The Company
HQ: San Francisco, California
29 Employees

What We Do

Probably Genetic helps undiagnosed rare disease patients find answers to their symptoms in a matter of weeks. There are over 400 million people worldwide that have a rare disease — more than cancer and HIV patients combined. Half of those patients are currently undiagnosed and half of them are children, and it takes 5-7 years on average for these patients to get a diagnosis. With our system, patients can get answers in a matter of weeks. Our online Symptom Checker identifies rare disease patients using state-of-the-art machine learning models, gets them tested through our direct-to-consumer genetic testing service, and helps connect these patients to potentially life-saving treatments and advocacy communities. We partner with drug developers to offer sponsored testing programs that allow patients to access genetic testing for little to no cost.

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