Community Manager

Hybrid Work Model

#LI-hybrid

Job Summary:
Are you an extremely passionate gamer immersed in the culture of video games, entertainment, and pop culture?

SEGA of America seeks an enthusiastic Community Manager to grow, nurture, and maintain our community for several of our most precious IP. The ideal candidate has a proven track record across the entire social ecosystem within gaming or gaming adjacent communities. This role is highly collaborative and requires an understanding of how communications, engaging content, social media, content creators and influencer relationships interact with each other. The Community Manager serves an essential function in ensuring that SEGA titles remain top of mind by the public and our fan communities.

Reporting to the Director of Product Marketing, this role is expected to fully lead external community and social communication for assigned SEGA video games and provide a strong connection between the external community and our internal teams. This role also plays a vital role in advocating as a voice of the community to studios, developers, executives, cross functional teams, and external agencies and partners.

Duties and Responsibilities:

Community Strategy and Tone Development

• Establish and maintain a consistent tone of voice and personality for assigned game title channels that resonate with target audiences.
• Act as a thought leader and subject-matter expert on community trends, providing insights and best practices to development and studio teams. Seek and obtain studio buy in and approvals on Western plans.
• Expert on all social channels and basic knowledge of each of the platform’s algorithms (YouTube, TikTok, Meta/Instagram, X, etc.)

Content Planning and Execution

• Develop and execute publishing responsibilities across community channels, including maintaining community content roadmaps and promotional calendars.
• Ability to create engaging written and visual content, working with internal creative, social and external agencies as necessary
• Lead and implement dedicated strategies and social content (both long form and short form) for all owned channels for each assigned video game IP, including social media (Meta, Instagram, X, TikTok, YouTube), forums (Steam), first party community hubs or other appropriate channels in a dynamic environment.
• Partner with Product Marketing and cross-functional marketing teams as well as external agencies to create content to integrate into the overall marketing campaign and calendar.

Engagement and Outreach

• Actively monitor players on official channels, provide reactive messaging when necessary, and foster a vibrant community atmosphere.
• Collaborate with influencer teams to execute impactful creator campaigns that drive engagement, revenue, and brand affinity.
• Identify user sentiment, opinions, and actionable insights through social listening, providing organized reporting to management.

Analytics and Reporting

• Analyze and report on key metrics such as engagement, sentiment, and KPIs to inform strategy optimization and improvements.
• Partner with Marketing Strategy team on quantitively KPI setting and reporting. Provide qualitative assessment and reporting around key beats, updates and events.

Community Leadership and Representation

• Participate in livestreams, video productions, and other external-facing initiatives as an authoritative brand representative, when required.
• Manage community budgets with precision and recommend optimizations to maximize impact.

Global Collaboration

• Collaborate with and across US, Europe, and Japan cross-functional and international teams to develop globally integrated and innovative community campaigns that are aligned with the project’s strategic KPI’s and financial growth and engagement goals.
• Other responsibilities are performed as assigned or needed. 

Qualifications and Skills:

• Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork.  In-office attendance is required for the following reasons:
  • For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.
  • To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
  • To enhance the sharing of information necessary to effective job performance and product creation. 
  • To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Experience and Technical Skills

• Bachelor’s degree or equivalent experience in Communications, Marketing, or related field is a plus.
• Typically has 7+ years of experience in community management, social media marketing, or fan-centric roles within gaming, entertainment, or a related field.
• Proficiency in Microsoft Office and familiarity with social analytics platforms; experience with Atlassian/Jira is a plus.

Gaming Industry Knowledge

• Must be an avid gamer with clear understanding of SEGA titles and genres. Knowledge of the anime industry or brands is highly desirable.
• Active engagement in gaming industry news and deep familiarity with gamer culture on social media platforms.

Creative and Analytical Expertise

• Exceptional oral and written communication skills with the ability to articulate ideas across diverse audiences.
• Ability to provide insightful qualitative and quantitative KPI reports, build business cases, and focus on performance metrics.
• Basic knowledge of social platforms' algorithms and graphic design skills for content creation (audiovisual experience is a plus).

Collaborative and Independent Work Ethic

• Highly organized self-starter skilled in managing concurrent content pipelines and programs.
• Independent worker capable of navigating areas of unfamiliarity with minimal supervision.
• Proven ability to execute within budget, meet deadlines, and develop scalable processes and best practices.

Bonus:

• Japanese language skills and experience working with Japanese/Asian corporations are a plus but not required.
• Knowledge of publisher streaming and content creation on streaming a plus.