Jobs at SEGA

Lead global brand strategy and integrated marketing campaigns for Sonic, spanning social, PR, influencer, digital, paid media, creative, content, experiential and partnerships. Partner with internal teams and agencies to develop creative assets, track campaign performance and brand health, leverage consumer insights to inform strategy, identify growth opportunities across markets and categories, and mentor junior marketers to drive measurable business results and franchise growth.

Coordinate Japan-originated game projects for Western markets, manage schedules, budgets, localization, QA, voiceover, and marketing collaboration. Track issues, provide status updates, support events and post-mortems, and ensure timely, quality delivery under senior guidance.

Translate Japanese game text into natural, context-accurate English. Prepare localization materials, collaborate with editors and project teams, support QA and VO sessions, maintain style guides/glossaries, and help solve cultural/language localization challenges.

Lead design and execution of global creative assets for Sonic (and select SEGA, ATLUS, Angry Birds) across consumer products, licensing, packaging, digital and print. Create trend guides, brand guidelines, marketing and event materials, mentor designers, collaborate cross-functionally and with agencies/licensees, and ensure brand consistency from concept through delivery.

Lead marketing strategy and execution for Virtua Fighter and assigned Western-market titles, owning lifecycle management, go-to-market plans, budget/P&L input, cross-functional and global collaboration, team leadership and mentorship, player advocacy, and data-driven campaign measurement to maximize engagement and ROI.

Support development and execution of ATLUS transmedia brand strategies across games, consumer products, animation, events, music and licensing. Coordinate cross-functional stakeholders, manage budgets, campaign creative and asset production, oversee agencies and partner communications, support approvals/contracts/invoicing, assist with consumer research and data analysis, and provide event and regional updates to grow ATLUS IP in Western markets.

Lead community and social strategy for SEGA Japan Studios GaaS titles. Develop brand voice, manage social/content roadmaps, grow channels, engage influencers, provide player insights, measure KPIs, oversee budgets, and manage direct reports and cross-functional collaborations.

Lead production and operational management of transmedia projects across gaming, metaverse, mobile, and digital-native platforms. Coordinate timelines, budgets, resources, and stakeholders; maintain narrative consistency and story bibles; improve workflows; manage cross-functional teams and external partners; report KPIs and risks to leadership to deliver cohesive transmedia experiences that align with SEGA brand guidelines.

Lead product marketing for the Sonic games portfolio, driving global go-to-market strategy, campaign execution, cross-functional collaboration, budget management, creative production, agency management, and team leadership to meet commercial objectives and shape brand voice and community engagement.

Lead identification, development, negotiation, and implementation of strategic partnerships and distribution opportunities in gaming and digital media. Support VP with deal analysis, negotiation strategy, executive presentations, contract management, market trend research, and cross-functional coordination to drive new revenue and growth.

Lead community strategy, content planning, and engagement for assigned SEGA game IPs. Create and publish social content, manage influencer and studio relations, analyze community metrics, represent the brand externally, manage budgets, and mentor direct reports while coordinating with global teams.

Lead global product marketing for a portfolio of SEGA IP, owning positioning, go-to-market strategy, budgeting/P&L, asset creation, and campaign KPI analysis. Manage and mentor product marketing leads, coordinate cross-functional and regional teams, support greenlight decisions with market insight, and drive innovative, high-impact marketing initiatives in collaboration with studios and transmedia partners.

Lead community marketing and communications for ATLUS, RGG, and Legacy brands globally. Develop strategy, create and oversee content/assets, manage influencer and community communications, coordinate events, partner with cross-functional teams and agencies, and analyze campaign performance and social listening to drive growth and engagement.

Lead influencer marketing strategy and campaigns for SEGA brands across regions. Identify and manage creator partnerships, negotiate contracts and budgets, coordinate agencies, plan live/virtual events, develop in-house influencer programs, track KPIs, analyze performance, and prepare executive reports to grow brand reach and engagement.

Lead game production and localization from concept through post-launch, coordinating internal and external teams, budgets, schedules, and quality. Act as primary liaison with Japanese developers, Marketing, QA, and vendors; manage localization pipelines, voice recording, consumer research, and trade show promotion. Ensure project delivery, generate post-mortems, and drive departmental initiatives.