Jobs at SEGA

SEGA seeks a Senior Counsel to advise on commercial agreements, IP licensing, business development, marketing compliance, technology transactions, vendor relationships, privacy, and regulatory matters. The role independently manages legal matters, negotiates contracts, supports legal operations improvements, advises business leaders, coordinates with global affiliates, and manages outside counsel. Candidates must have a JD, active state bar membership, California in-house counsel eligibility, and at least eight years of attorney experience.

Manages operational execution of brand community, social media, and creator initiatives from intake through reporting. Coordinates project plans, workflows, timelines, dependencies, approvals, capacity visibility, Jira and Confluence documentation, recurring reporting, and cross-functional stakeholder communication. Identifies risks, resolves workflow gaps, tracks decisions and follow-ups, and recommends process improvements across global teams and external partners.

Leads SEGA’s consumer web ecosystem and digital product strategy, including websites, franchise platforms, creator experiences, D2C storefronts, and commerce initiatives. Owns product vision, roadmaps, governance, KPIs, platform optimization, technology partnerships, and cross-functional delivery. Manages multidisciplinary teams and vendors while ensuring scalable, secure, accessible, high-performing digital experiences that support acquisition, engagement, registration, personalization, and conversion.

Leads full-lifecycle product marketing for SEGA’s Sonic video game portfolio, from global strategy through go-to-market and post-launch. Manages direct reports, agencies, budgets, creative development, paid advertising, partner marketing, research, community sentiment, and cross-functional collaboration across regional and studio teams. The role champions brand voice, measures performance using KPIs and ROI, and supports commercial objectives in a global gaming environment.

Lead global brand strategy and integrated marketing campaigns for Sonic, spanning social, PR, influencer, digital, paid media, creative, content, experiential and partnerships. Partner with internal teams and agencies to develop creative assets, track campaign performance and brand health, leverage consumer insights to inform strategy, identify growth opportunities across markets and categories, and mentor junior marketers to drive measurable business results and franchise growth.

Coordinate Japan-originated game projects for Western markets, manage schedules, budgets, localization, QA, voiceover, and marketing collaboration. Track issues, provide status updates, support events and post-mortems, and ensure timely, quality delivery under senior guidance.

Support development and execution of ATLUS transmedia brand strategies across games, consumer products, animation, events, music and licensing. Coordinate cross-functional stakeholders, manage budgets, campaign creative and asset production, oversee agencies and partner communications, support approvals/contracts/invoicing, assist with consumer research and data analysis, and provide event and regional updates to grow ATLUS IP in Western markets.

Lead influencer marketing strategy and campaigns for SEGA brands across regions. Identify and manage creator partnerships, negotiate contracts and budgets, coordinate agencies, plan live/virtual events, develop in-house influencer programs, track KPIs, analyze performance, and prepare executive reports to grow brand reach and engagement.

Lead community marketing and communications for ATLUS, RGG, and Legacy brands globally. Develop strategy, create and oversee content/assets, manage influencer and community communications, coordinate events, partner with cross-functional teams and agencies, and analyze campaign performance and social listening to drive growth and engagement.

Lead game production and localization from concept through post-launch, coordinating internal and external teams, budgets, schedules, and quality. Act as primary liaison with Japanese developers, Marketing, QA, and vendors; manage localization pipelines, voice recording, consumer research, and trade show promotion. Ensure project delivery, generate post-mortems, and drive departmental initiatives.

Lead community strategy, content planning, and engagement for assigned SEGA game IPs. Create and publish social content, manage influencer and studio relations, analyze community metrics, represent the brand externally, manage budgets, and mentor direct reports while coordinating with global teams.