Builds and maintains referral relationships with healthcare professionals, senior-focused organizations, families, and community partners. Represents the senior living organization at events, health fairs, and professional meetings; conducts outreach visits; explains programs and services; coordinates events; tracks contacts in CRM systems; and supports leasing, tours, admissions paperwork, and move-ins. Monitors market activity and serves as a professional brand ambassador.
Summary Generated by Built In
OverviewThe Community Liaison serves as the primary outreach and relationship-building representative for The Village of East Harbor, cultivating meaningful connections with healthcare professionals, community organizations, and key influencers throughout the primary market area. This role is centered on community engagement — establishing and nurturing referral partnerships, representing the Village at events and in the field, and serving as a visible, energetic, and compassionate ambassador for The Village of East Harbor and Presbyterian Villages of Michigan. The Community Liaison provides backup support for leasing and admissions functions as needed.
ResponsibilitiesDevelop and maintain a professional referral network including hospitals, skilled nursing facilities, physicians, home health agencies, hospice providers, social workers, families, and senior centers and other senior-focused partners.Conduct field visits to referral sources including hospitals, businesses, and individual homes; visit existing residents and prospective clients in these settings.Represent The Village of East Harbor at community events, health fairs, hospital and senior expos, professional association meetings, and chamber events.Identify and cultivate new referral sources within the primary market area on an ongoing basis; maintain consistent, meaningful contact with existing partners.Explain Village programs, services, and senior living options in a clear, friendly, and engaging way; listen actively to the needs and concerns of prospective residents and their families.Represent the organization professionally at all times, serving as a brand ambassador for The Village of East Harbor.Coordinate and support community events, open houses, and educational programming.Distribute marketing materials and maintain collateral inventory for referral visits.Maintain accurate and timely records of all outreach activity, referral contacts, and follow-up in the CRM/leasing database.Supports Leasing Consultants and Leasing Manager. Serve as backup support for leasing functions, including conducting Village tours, pre-qualifying prospects, processing admission paperwork and required documentation, and coordinating move-ins to ensure a seamless experience for prospective residents and their families.Monitor market trends, competitive activity, and referral source feedback; communicate findings to Sales Manager. Maintain Service Excellence Core Values during employment and servicing residents, staff, volunteers, leaders, vendors, and all associated with the organizatioMaintain Service Excellence Core Values during employment and servicing residents, staff, volunteers, leaders, vendors, and all associated with the organization.Attend and participate in all appropriate meetings and training opportunities in order to keep informed on current information and skill development. Follow established policies and procedures including but not limited to:Presbyterian Villages policies and procedures. Safety policies and procedures. Federal, state and local regulations.All other duties as assignedQualificationsEducation – High School Graduate or General Education Degree (GED)
Experience - Marketing, public relations or admission experience preferred.
Knowledge of medical terminology preferred
Computer Skills-
Efficient Computer knowledge and use of marketing or admissions Platforms, Microsoft products, word processing, spreadsheets database systems, time keeping systems, online learning systems, email and all other computer generated systems.
Certificates & Licenses:
- Valid drivers license and reliable transportation
PHYSICAL DEMANDS
- Lift/Carry/Push/Pull15 lbs. minimum
- Sitting for long periods of time
Work Environment: office environment, external travel required
