Bethany of the Northwest has been a non-profit icon of the healthcare industry in the Everett area for nearly 100 years. Bethany is seeking a passionate and motivated Community Liaison & Sales Marketer to join our team at Bethany of the Northwest. Come join our family and find out what the “Heart of Bethany” is. Bethany of the Northwest offers a generous benefit package, competitive salary, tuition reimbursement and much more.
Schedule: Monday to Friday days
Pay Range: $75,000 - $80,000 per annum DOE
Benefits available:
- Medical, Dental, Vision insurance
- Life Insurance and short-term disability coverage
- 403b and 403b matching.
- EAP Employee assistance program
- Low staffing ratios
- Local commute
- Flexible spending account
- Paid Sick leave
- Paid time off
- 7 Paid holidays plus one personal of your choice
- Longevity bonuses
- Referral program
- Tuition reimbursement
- The Perks at Work program employee discounts
Join our team; you will be glad you did! We are a church-sponsored non-profit company. Bethany is more than a job. We are a family caring for our community.
The Community Liaison & Sales Marketer is responsible for managing all aspects of organization marketing/sales including managing the members of the marketing/sales team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. You will drive the sales and marketing for our three skilled nursing facilities, our Assisted Living with a focus on our Home Health and Hospice services.
Essential Job Functions/Responsibilities
1. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
2. Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
3. Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
4. Employs marketing and promotional initiatives to achieve budgetary volume projections.
5. Establishes and maintains positive working relationships with current and potential referral and payer sources.
6. Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
7. Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
8. Maintains comprehensive working knowledge of Bethany of the Northwest markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
9. Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
10. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Bethany of the Northwest.
11. Monitors and reports cost-effectiveness of marketing efforts.
The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
QualificationsPosition Qualifications1. Bachelor’s degree in marketing, Business Administration, or related field.
2. At least three (3) years’ experience in health care marketing management. At least one year’s experience in sales is preferred.
3. Ability to market energetically and deal tactfully with customers and the community.
4. Demonstrates excellent communications, negotiation, and public relations skills.
5. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- Bachelor’s degree in marketing, business administration, or a related field
- At least three years of experience in healthcare marketing management
- Ability to market energetically and deal tactfully with customers and the community
- Excellent communication, negotiation, and public relations skills
- Autonomy, organization, assertiveness, flexibility, and cooperation
- At least one year of sales experience
What We Do
Bethany of the Northwest is a faith-based, not-for-profit continuing care ministry based in Everett, Washington. Dedicated to enhancing the quality and dignity of life for elderly and disabled persons, the organization provides a range of services including skilled nursing, sub-acute care, and assisted living. Grounded in Christian tradition, Bethany focuses on meeting the physical, spiritual, social, and psychological needs of its residents.
