Community Lead - Kraken Pro

Posted 10 Hours Ago
Be an Early Applicant
22 Locations
Remote
Mid level
Blockchain • Financial Services • Cryptocurrency • Web3
We are accelerating the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
The Role
Build and grow the Kraken Pro trading community across Discord, Telegram, X, TradingView, Reddit, and other channels. Engage directly with traders, manage ambassadors and power users, lead AMAs and live events, communicate product updates, gather actionable feedback for Product, create high-quality content, and measure community impact through sentiment, share of voice, signups, and retention.
Summary Generated by Built In
Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.


Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken Pro is where serious traders work. Tight spreads, deep books, an API people actually build on. The people who use it are demanding, opinionated, and allergic to marketing.

We want someone who belongs in that room. Not a brand account with a person behind it, but a trader's trader who happens to be very good at building community.

Come here to build and grow this Community for us.

The opportunity
  • Live in the trenches. Discord, Telegram, X, TradingView, Reddit, the group chats you're already in at 3am. You're not "monitoring channels". You're a participant, with standing.

  • Be the fastest voice in the room. When a chain halts, a listing drops, or the market goes vertical, you're posting before the screenshots start circulating. Speed with accuracy, not vibes.

  • Build the inner circle. Stand up an ambassador and power-user program: the market makers, quant desks, and high-volume traders who'll tell you the truth about the product. Give them a reason to stay loud.

  • Run the room in public. AMAs, live trading sessions, feature launches, competitions, post-mortems when we get something wrong. Own the format, don't just attend it.

  • Close the loop with Product. You'll be the first to hear that the order entry flow is broken. Your job is to get it to the PM with receipts, then go back and tell the community what happened.

  • Write things people screenshot. Threads on microstructure, teardowns of new features, release notes that don't read like release notes.

  • Prove it worked. Sentiment, share of voice, community-sourced signups, retention of the accounts that matter. You bring the numbers to the table before anyone asks.

What you’ll bring
  • You trade. Actual positions, actual scars. You can hold a conversation about funding rates, maker/taker economics, slippage, and latency without reaching for a glossary.

  • 3+ years running community or social for a product with a technical, skeptical audience. Crypto, fintech, gaming, or dev tools all count.

  • You write fast and well. Short-form that lands, long-form that holds up under scrutiny from people smarter than the average follower.

  • You have thick skin and good instincts. Crypto community management means getting yelled at with an audience watching. You de-escalate without going corporate and you know when to push back.

  • You've built something from a standing start, not just maintained an existing account.

  • You operate without a brief. Markets don't wait for approval chains, and neither should you… because you know where the line is and you don't need a committee to find it.

  • You're comfortable with the ambiguity of a company that ships constantly and reorganizes around opportunity.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Stay connected

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Candidate Privacy Notice

Skills Required

  • Actual experience trading and understanding funding rates, maker/taker economics, slippage, and latency
  • 3+ years running community or social media for a product with a technical, skeptical audience
  • Strong short-form and long-form writing skills
  • Experience building a community, ambassador program, or similar initiative from the ground up
  • Ability to de-escalate conflict and manage challenging crypto community interactions
  • Ability to operate independently in a fast-moving environment without extensive approval processes

Kraken Digital Asset Exchange Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kraken Digital Asset Exchange and has not been reviewed or approved by Kraken Digital Asset Exchange.

  • Fair & Transparent Compensation Pay is considered competitive for many roles, with strong total compensation reported for in‑demand technical and senior positions. Market‑aligned packages are highlighted across key functions, indicating the ability to reach top‑of‑market for certain hires.
  • Equity Value & Accessibility Equity grants are available for most roles, complemented by bonus programs and the option to receive a portion of pay in crypto. This ownership‑oriented design is positioned as part of the standard total compensation approach.
  • Flexible Benefits A remote‑first operating model, flexible time off, and a remote‑workstation setup bonus emphasize autonomy and location flexibility. Core benefits are framed to support distributed work across multiple regions.

Kraken Digital Asset Exchange Insights

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The Company
HQ: Cheyenne, WY
2,900 Employees
Year Founded: 2011

What We Do

Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin,, staking, regulated derivatives and index services. Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves. In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces. This recognition reflects our ongoing commitment to providing a flexible workplace that prioritizes wellbeing and career development. Kraken prioritizes client-centricity, security, and superior products, valuing merit and encouraging bold ideas within a transparent communication framework. Kraken offers a flexible, asynchronous, and globally remote work culture, allowing its employees (aka Krakenites) to balance team and personal needs. Kraken provides diverse learning and development programs, enabling Krakenites to chart their own professional paths in the crypto industry. Benefits include globally competitive compensation (with crypto payment options), flexible time off, wellness perks, and annual team retreats. Kraken's collaborative culture promotes authenticity, humility, and respect, encouraging candid interactions and valuing diverse perspectives from its global team. Crypto conviction is central to Kraken's ethos, driving product and service development. The company views challenges as opportunities for creative problem-solving, remaining adaptable in the fast-paced crypto industry. Kraken seeks individuals with an entrepreneurial spirit and a curious, self-starting approach to complex problems. The company fosters a culture of accountability and clear communication, valuing critical feedback for continuous improvement. Overall, Kraken's EVP reflects its commitment to building a bridge from traditional finance to crypto, both in its broader mission and in supporting employees transitioning to crypto careers.

Why Work With Us

Work at Kraken to be part of a mission-driven crypto revolution. Enjoy a flexible, remote-first culture that values bold ideas. Grow your career with competitive benefits and diverse learning opportunities. Join a collaborative team that embraces innovation, accountability, and globally inclusive perspectives.

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