About Willow Health
In the United States, one in five adults experience a mental health illness and over 12 million people have thoughts of suicide. Mental health crises can be some of the most difficult times in a person’s life, and over 17 million people seeking behavioral health care experience a delay in accessing care. Willow Health is on a mission to significantly improve this experience by expanding affordable access to high-quality, evidence-based intensive behavioral health care. In order to make this mission a reality, we deliver a virtual, urgent crisis care program that provides personalized, recovery-oriented care for people experiencing behavioral health crises.
Willow Health offers patients immediate access to evidence-based virtual crisis psychotherapy, medication management, certified peer coaching, care management, and around the clock crisis coverage, while working to connect patients to the most appropriate next level of care.
Your Role
Key Responsibilities
Manage a field-based schedule (four days per week) dedicated to partner meetings, relationship management, with the remaining day focused on administrative reporting and planning
Cultivate strategic partnerships with mental health organizations, community clinics, and hospital systems throughout North Carolina.
Represent Willow Health at regional events, community meetings, and conferences to increase program awareness.
Execute outreach strategies that engage underserved populations and community stakeholders.
Collaborate with clinical and operations teams to streamline referral pathways and ensure a seamless patient experience.
Track partnership metrics and provide leadership with actionable insights to shape growth.
Who You Are
Passionately dedicated to mental health advocacy and driven by Willow Health's mission to expand access to high-quality care.
A natural relationship builder with exceptional communication and interpersonal skills.
Knowledgeable about the North Carolina behavioral health landscape and the unique needs of its local communities.
Self-motivated, organized, and comfortable working in a fast-paced, mission-driven environment.
Preferred Qualifications
Strong existing network and established relationships within Johnston County
3-5+ years of experience in community outreach, business development, or public health, preferably in the healthcare or behavioral health sector.
Demonstrated success in managing partnerships and engaging community stakeholders.
Strong existing network within the North Carolina healthcare or non-profit sector.
Experience with CRM platforms and data tracking for engagement and growth.
Skills Required
- Consistent in-person presence and ability to manage a field-based schedule (four days per week)
- Passion for mental health advocacy
- Exceptional communication and interpersonal skills
- Knowledge of the North Carolina behavioral health landscape and local community needs
- Self-motivated, organized, and comfortable in a fast-paced, mission-driven environment
- Strong existing network and established relationships within Johnston County
- 3-5+ years of experience in community outreach, business development, or public health (preferably healthcare/behavioral health)
- Demonstrated success managing partnerships and engaging community stakeholders
- Strong existing network within the North Carolina healthcare or non-profit sector
- Experience with CRM platforms and data tracking for engagement and growth
What We Do
Willow Health is a boutique third-party administrator (TPA) that helps mid-sized businesses build and run affordable, custom, employer-funded health benefits plans. Based in Fife, Washington, the company focuses on reducing healthcare costs through self-funded plans and reference-based pricing, providing a high-touch, local customer experience for employees while ensuring full federal regulatory compliance and managing plan costs effectively.
