Community Educator

COMMUNITY EDUCATOR

Job Summary:

The Community Educator plays a key role in expanding Big Bend Hospice's reach and building strong relationships with healthcare providers and community partners within assigned territories, ultimately driving qualified referrals and admissions. You will work closely with the Professional Relations Manager to identify and secure new partnership opportunities, cultivate existing relationships, and contribute to Big Bend Hospice’s census growth.

Supervisory Responsibilities:

•    This position does not have supervisory duties.
Duties/Responsibilities:
•    Report directly to the Professional Relations Manager and follow their recommendations to optimize territory coverage, increase leads and referrals and build relationships with physicians. *
•    Maintain accurate documentation in the CRM and meet all reporting deadlines set by Professional Relations Manager. *
•    Analyze market trends and CRM data with Professional Relations Manager to identify target groups and potential partnership opportunities for expanding BBH's reach. *
•    Utilize the CRM daily to track interactions, report progress, and inform strategic decision-making. *
•    Collaborates with Professional Relations Manager to prepare business plans and maintain target lists in accordance with the marketing plan. *
•    Work closely with internal teams at the direction of the Professional Relations Manager (Marketing, Referral, Admission, Community Engagement) to ensure seamless referral workflows and maximize patient admissions. *
•    Actively participate in team meetings and committees which enhance the working relationships between departments within BBH & its affiliates.  Ensure appropriate information is shared with and gained from assigned IDTs. *
•    Serve as representative for BBH and its affiliates specific to relationship-building with healthcare providers to build a larger, stronger referral network. *
o    Represent BBH at community events and health fairs, building brand awareness and forging valuable partnerships. *
o    Assist and be available to represent Big Bend Hospice [BBH] and its affiliates at community events and health fairs, upon direction and from supervisor. * 
•    Call on physicians, case managers, discharge planners and other healthcare providers. *
o    Cultivate, develop, and enhance contractual and care relationships with assigned Providers (Physicians.) *
•    Serve as representative for BBH and its affiliates with assigned Healthcare Providers (Physicians,) seeking to ensure ease of access to hospice care, reporting any issues to internal key stakeholders in a professional and consistent manner and aiding in resolutions. *
o    Support the development and implementation of clinical education plans and public awareness for healthcare providers for BBH and its affiliates in collaboration with Hospice Education Liaison and with approval by Supervisor. *
o    Provide and document in-services on clinical educational training completed with staff at assigned Provider (Physicians) in collaboration with Hospice Education Liaison upon request and as approved by supervisor. *
•    Acts as a liaison between patients, families, and healthcare providers, visiting patients for potential referrals and fielding questions to provide necessary information. Duties include assessing the eligibility and needs of referred patients, explaining hospice care to them and their families, coordinating admissions and transitions, communicating with the hospice team, providing education and support regarding end-of-life issues, and documenting and reporting the activities and outcomes of hospice care.*
•    Maintain membership in related health care professional organizations for the purpose of networking. *
•    Serve as project lead on assigned programs specific to relationship-building with healthcare providers. *
•    Performs other duties as assigned by Supervisor and Department Director. *

*Designates Essential Function of the position. 
 

Key Performance Indicators: 
1.    LOYALTY: Believes in and supports the organization, its Mission, Covenants, Operating Principles, and Value Statement.
2.    QUALITY IMPROVEMENT: Adheres to organizational and departmental policies and procedures.  Actively identifies areas to improve work processes and participates in their continual improvement toward the organization’s goal of maximum customer satisfaction.
  3.    COMPLIANCE: Adheres to all aspects of organizational compliance and regulatory issues.
  4.    CUSTOMER RELATIONS: Carries out duties and responsibilities of position in a manner that exemplifies excellent customer service. Demonstrates integrity, respect, and compassion in dealing with all customers both internal and external.
5.    TEAMWORK: Works positively with other staff members and assumes responsibility for individual, team, and organizational performance.  Collaborates with others to effectively achieve results; demonstrates adaptability and flexibility (i.e. dealing with change)
6.    COMMUNICATION: Demonstrates effective communication skills and use of communication tools.
7.    RESOURCE RESPONSIBILITY: Makes wise resource utilization decisions to help ensure the financial stability and future strength of the organization through improved productivity and cost effectiveness.
  8.    INITIATIVE/INNOVATION: Takes initiatives to problem-solve and offers creative suggestions.
  9.    ATTENDANCE/PUNCTUALITY/RELIABLITY:  Arrives at work promptly and limits unnecessary time away from work; provides advance notice whenever possible.  Supports the team by being dependable and present at work; is willing to work overtime as needed.
10.    IMAGE: Consistently presents a professional image and follows dress code.
11.    CONTINUING EDUCATION: Participates in educational offerings appropriate to discipline and position.
12.    SAFETY: Ensures that all tasks are done in a safe manner to prevent injury.  No avoidable accidents within evaluation period.  Exhibits use of Universal Precautions.
Required Skills/Abilities: 
•    Excellent verbal and written communication skills. 
•    Excellent interpersonal, negotiation, and conflict resolution skills.
•    Excellent organizational skills and attention to detail.
•    Strong analytical and problem-solving skills.
•    Ability to effectively manage competing priorities.
•    Ability to act with integrity, professionalism, and confidentiality.
•    Proficient with Microsoft Office Suite or related software.
•    Knowledge of fundraising skills.
•    Ability to meet deadlines and work under pressure.
•    Excellent people skills and ability to work effectively with volunteers, staff and the public.
•    Function as part of a team member while working independently.
•    Availability to work nights and weekends as required.
Education and Experience:
•    BA/BS in public relations, communications, or a related field and/or a minimum of four years’ experience in marketing, public relations, or related field; preferably in healthcare.
Licenses and Certifications:
•    Must possess a valid Florida Drivers' License, current auto insurance, and reliable transportation.
Physical Requirements: 
•    Prolonged periods of sitting at a desk and working on a computer.
•    Must be able to lift 15 pounds at times.  
•    Must be able to access and navigate each department at the organization’s facilities.