The Role
Department: Commercial
Reports to: Community Marketing Manager, Ontario
Location: Toronto, ON
Your Opportunity at ARC’TERYX:
The Community Content Curator is responsible for building and delivering an organic social strategy that inspires and engages our community, drives brand awareness and encourages people to get outside (trail/climb/snow), to visit local Arc’teryx stores, research product and attend events. Our regional social channels are important platforms to share news about Arc’teryx’s newest products and innovations, story tell about valued community partners and ambassadors and service our communities' questions. We are seeking someone who is driven and excited to grow the regional channels and increase community engagement, while infusing strategy and creative thinking. Alongside being involved in the community, this role is committed to educating others and providing exceptional service to guests while working in store.
The nature of this role requires the candidate to be located within one (1) hour from the city/store location. This role requires a minimum of two (2) days a week spent working in a Brand Store, and office hours are ideally worked in stores or at local community venues (I.e. climbing gyms).
Meet Your Future Team:
The Community Content Curator leads the organic social strategy and delivery for the region and collaborates closely with the Community Marketing Manager, Store Managers, Regional Manager, passionate retail store teams, all market stakeholders, NA Community team and head office brand and marketing teams. You are a true brand ambassador, consistently driving engagement with the brand. You are deeply connected to what is happening within your community, and are passionate about connecting the dots between people, projects, and events in alignment with Arc’teryx vision and values.
If you were the Community Content Curator now, here are some of the core activities you would be doing:
- Building and deliver an annual social strategy for the region that inspires, engages, and drives awareness
- Managing the regional content calendar, owning scheduling and publishing of daily content per channel
- Partnering closely with Community Marketing Manager and Store Managers on relevant content and storytelling moments (product, store openings, cultural moments, thought leadership, ambassador features, community partners and brand stories)
- Acting as channel owner for all social media channels within the organic ecosystem
- Responding, replying and scheduling inbound store social requests in a predetermined timeframe
- Creating content plans aligned to business priorities, including product launches, seasonal brand campaigns and key cultural moments
- Writing creative briefs that give clear direction to our creative services and brand teams to support branded asset requests and/or copy
- Participating in weekly community marketing meetings to ensure that store content needs and brand opportunities for social are captured and planned
- Project managing, creating and curating content, including photoshoots, copy, video, UGC content, and brand assets delivery
- Co-managing a content curation budget for the region
- Playing a key role in our ambassador and partnership marketing efforts, including identifying brand-right seeding candidates/product field testing opportunities, relationship building, reposting content and engaging with influencer posts
- Owning weekly/monthly/quarterly reporting on KPIs, including follower growth targets, engagement and traffic
- Ensuring event content is gathered and shared accordingly
- Providing best in class guest experience on the sales floor while working in stores 2 days a week
Here are some of the things you could be working on in the future:
- A key role in our ambassador and partnership marketing efforts, including identifying brand-right seeding candidates/product field testing opportunities, relationship building, reposting content and engaging with influencer posts
- Owning all social listening efforts, including hashtag monitoring, managing social media crises, and identifying real-time marketing opportunities
- Partnering with the Brand content team, to guide and lead best practices for our social and conduct to inform our regional platform strategies with cross-functional teams such as the HQ Community team and Global Community team
Are you our next Community Content Curator?
- You have 2+ years' experience in a specialized social media or marketing role
- You have experience working with retail brands
- You have demonstrated experience developing and delivering impactful social media content
- You are a social media maven — authentically passionate about the field of social media and tapped into emerging channels and trends highly proficient in organic social media including Instagram, TikTok, FB, etc.
- You are a great communicator with an ability to write branded copy and communicate with ease
- You are highly creative, and known for disruptive ideas connected to the Arc’teryx values
- You are flexible and agile with a desire to work in support of local growing communities
- You have strong global awareness with respect to cultural sensitivities
- You are able to work well in a team setting and with various levels within the organization
- You are able to understand a budget, and have strong overall analytical capabilities
- You are able to organize and manage multiple, time sensitive projects
- You are able to work cross-functionally
- Experience working with retailers, preferably in the outdoor industry
- Strong computer skills – MS Excel, Outlook, Word, PowerPoint
- You have excellent oral, written and presentation skills
- You are self-motivated, committed, tenacious and goal-oriented
- You are energetic and passionate
- You have a positive, professional and enthusiastic attitude
- Your passion for your work is paralleled by your passion for getting outside and living it
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
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The Company
What We Do
Arc’teryx is a global design company based in North Vancouver, B.C. that specializes in technical high-performance outerwear and equipment. We design and manufacture a wide range of mountain sports outdoor apparel and equipment for all conditions and experiences, including mountaineering, ice and rock climbing, skiing, snowboarding, and trail running. Our company is built on a passionate and relentless commitment to design, craftsmanship and performance. We have a unique construction process that enables us to create technical products that can be trusted to perform at the point of extreme need. We are uniquely positioned in our industry as we have our own factory located in New Westminster, BC, which enables us to build products with a meticulous focus on detail and performance. We leverage this manufacturing knowledge and share it with our global partner factories. In the Coast Mountain Range behind our headquarters and design centre in North Vancouver, we field test our products in real world conditions allowing us to create the best-fitting, longest-lasting, highest-performing technical products available. We distribute our outerwear and equipment through more than 3,000 retail locations worldwide, in over 40 countries globally, including 38 branded and outlet stores in Europe, North America and Asia. The company started with six employees in 1989 and now has more than 1000 employees in Canada.
