Communications Specialist

Posted 21 Days Ago
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Madison, WI
In-Office
Senior level
Healthtech • Software • Biotech
Unleash ultra-precise radiation therapy that treats even the toughest cases—more effectively than we ever have.
The Role
The Communications Specialist creates and executes company communication strategies, managing both internal and external messaging to enhance brand engagement and media coverage.
Summary Generated by Built In

Give hope. Give health. Make your mark in the fight against cancer.

At Accuray, we make a direct and powerful impact on the lives of cancer patients every day — helping them live longer, better lives. But our commitment to innovation offers a truly unique opportunity: the chance to change the fight against cancer — helping to develop, introduce and support new treatment delivery systems and software that will give new hope and new health to cancer patients and cancer survivors around the world.

Accuray develops, manufactures and sells radiotherapy systems for alternative cancer treatments. Our radiation therapy for cancer makes treatment shorter, safer, personalized and more effective, ultimately enabling patients to live longer, better lives.

Job Description

SUMMARY:

The Communications Specialist is responsible for creating, executing, and supporting both external and internal communication strategies that enhance the company’s brand, engage key audiences, and support business objectives. This role works closely with marketing, human resources, and other cross-functional teams to deliver compelling messaging and drive positive media coverage.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

External Communications

  • Support the development and execution of media outreach strategies aligned with company goals.

  • Draft and distribute press releases, story pitches, and company news to media outlets.

  • Respond to media inquiries promptly and accurately.

  • Monitor industry and competitive media coverage; generate ideas for proactive outreach.

  • Assist in preparing spokespeople for media interactions and coordinate interviews as needed.

  • Maintain and update virtual press kits and media resources.

Internal Communications

  • Develop and deliver internal communications (newsletters, announcements, intranet content) to keep employees informed and engaged.

  • Collaborate with HR, leadership, and other teams to ensure consistent messaging across the organization.

  • Support internal campaigns and initiatives that reinforce company culture and values.

Content Creation & Writing

  • Create written materials including press releases, Q&As, web content, and product messaging.

  • Edit and review communications to ensure clarity, consistency, and alignment with brand voice.

  • Assist in updating and maintaining communication channels (SharePoint, intranet, website).

Collaboration

  • Work with marketing, product management, and sales teams to support brand communication strategies.

  • Coordinate with external agencies and vendors as needed.

  • Partner with medical affairs and other departments to publicize relevant data and achievements.

Other Responsibilities

  • Track and report on the effectiveness of communication campaigns.

  • Support budget management for PR activities as assigned.

  • Stay current on PR best practices and industry trends.

QUALIFICATIONS:

a. Required

  • Bachelor's degree in communications, journalism, business or related required

  • 5+ years of experience in public relations, communications, or related roles

  • Strong knowledge of public relations standards and practices

  • Requires analytical ability and strategic and tactical thinking

  • Self-starter, strategic thinker, flexible, personable and good at managing details

  • Commitment to delivering high quality results

  • Strong organizational and multi-tasking abilities

  • Ability to work effectively cross-functionally across many levels of organization

  • Strong written and verbal communication skills

  • Ability to meet deadlines and prioritize workload

  • Sensitivity to public perceptions on behalf of Accuray

  • Ability to work well independently and as part of a team

b. Preferred or Desired:

  • Experience in medical device healthcare, or technology PR

  • Experience working for a publicly traded company

  • Journalism or copywriting background

  • Analytical skills to measure campaign effectiveness

#LI-BB1

To qualify for this position, candidates must be able to furnish proof that they are authorized to work in the country they are applying on a permanent basis without sponsorship.

EEO Statement

At Accuray, our commitment to patient-first outcomes drives an inclusive and collaborative work environment where the best ideas rise to the top — and everyone works to push them further. We value diversity in both the professional and personal backgrounds of our employees, as this variety adds rich energy to every team, every project and every work day. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin – including individuals with disabilities and veterans.

Top Skills

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The Company
Madison, WI
1,100 Employees
Year Founded: 1990

What We Do

At Accuray, we make a direct and powerful impact on the lives of cancer patients every day — helping them live longer, better lives. But our commitment to innovation offers a truly unique opportunity: the chance to change the fight against cancer — helping to develop, introduce and support new treatment delivery systems and software that will give new hope and new health to cancer patients and cancer survivors around the world.

Accuray develops, manufactures and sells radiotherapy systems for alternative cancer treatments. Our radiation therapy for cancer makes treatment shorter, safer, personalized and more effective, ultimately enabling patients to live longer, better lives.

Why Work With Us

We work passionately to expand the curative power of radiation therapy to improve as many lives as possible. We pursue this by thinking, acting, and executing beyond expectations every day to deliver better, safer radiation therapy solutions and help patients get back to living their lives, faster.

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