Channel Specialist - Internal Communications

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Sheboygan, WI, USA
Hybrid
80K-95K Annually
Insurance • Software
The Role

Acuity is seeking a Channel Specialist (Internal Communications) to lead the strategy, governance, and performance of our internal communication channel ecosystem. The Channel Specialist will oversee the planning, execution, and continuous improvement of key channels — including the intranet, email, and emerging platforms — to ensure they effectively connect employees to our brand, culture, and business priorities. The specialist will develop and maintain channel standards, lead the launch of new communication tools, and use analytics to drive data-informed recommendations that enhance engagement and employee experience. Working collaboratively across teams, this role ensures that every channel delivers consistent, high-quality, and strategically aligned communication across the organization.

ESSENTIAL FUNCTIONS: 

  • Exemplify Acuity’s Common Purpose, Mission, and Values through daily actions role modeling relentless pursuit of excellence, courage to experiment and stretch, and intentionality in fostering relationships with stakeholders and teams across the organization.
  • Help Acuity implement effective channel practices grounded by in-depth understanding of audience needs, channel capabilities, and technologies/tools.
  • Collaborates across teams on shared projects, initiatives, and strategies.
  • Maintain accuracy of content for intranet, email campaigns, and other platforms/sources making updates as needed.
  • Monitors channel, communication and engagement analytics to understand what resonates with employees. Uses data-driven insights to inform content decisions and make strategic recommendations for ongoing improvement.
  • Maintain a consistent corporate image throughout all Acuity communications and events.
  • Demonstrated ability to manage multiple projects/deadlines.
  • Highly regular, predictable attendance.
  • Perform other duties as assigned.

EDUCATION:

Bachelor's degree in business/marketing or communications preferred.

EXPERIENCE:

  •  Experience in internal communications including managing intranet sites, internal email platforms, and/or recognition programs.
  •  Proven understanding of the role communication channels play in driving employee engagement.

OTHER QUALIFICATIONS: 

  • Understanding of tailoring content strategy by channel and audience segment to build a consistent brand experience.
  • Strong relationship-building and influence skills, with the ability to drive alignment and collaboration across cross-functional teams and stakeholders.
  • Experience measuring, analyzing, and optimizing campaign and program performance against established business objectives.
  • Ability to adapt to change through exploration of emerging communications/marketing trends and technologies.
  • Strong organizational and project management abilities.
  • Demonstrated leadership skills and problem-solving skills.
  • Demonstrated curiosity and forward-thinking mindset, consistently seeking out new trends, technologies, and tools to elevate communication strategies.

      *Acuity does not sponsor applicants for U.S. work authorization.*

      This job is classified as exempt.

      The salary range for this position is $80,000-$95,000 annually. This salary range is an estimate, and the actual salary will vary based on applicant’s education, experience, knowledge, skills, and abilities.

      For this role, Acuity offers a comprehensive benefits package, including a generous 401(k) contribution, medical, dental, vision, life and disability insurance, paid time off, an Employee Assistance Program, and more. A full description of benefits and eligibility will be provided to candidates during the hiring process.

      We are an Equal Employment Opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

      If you have a disability and require reasonable accommodations to apply or during the interview process, please contact our Talent Acquisition team at [email protected]. Acuity is dedicated to offering reasonable accommodations during our recruitment process for qualified individuals.

      Equal Opportunity Employer
      This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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      The Company
      HQ: Sheboygan, Wisconsin
      1,727 Employees
      Year Founded: 1925

      What We Do

      Acuity Insurance is a leading provider of insurance solutions, delivering exceptional coverage and customer service to individuals and businesses in over 30 states. With over $3 billion in annual written premium, the insurer manages assets exceeding $8.5 billion. Headquartered in Sheboygan, Wisconsin, Acuity employs nearly 1,900 people.

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