Communications Specialist - Westwood

Reposted 5 Days Ago
Hiring Remotely in US
Remote
Mid level
Insurance
The Role
The Communications Specialist will drive brand voice and manage communications across various platforms to engage clients and stakeholders.
Summary Generated by Built In

Westwood Insurance Agency is one of the largest personal lines agencies in the US. Since 1952, we’ve helped more than a million customers protect what matters most. Licensed in all 50 states, Westwood represents hundreds of insurance products offered by the country’s top insurance companies. That’s an advantage for our customers, who benefit from a wide selection of products and pricing. Westwood works closely with home builders and mortgage companies to provide homeowners insurance that is fast, easy, and hassle-free. Our technology-based approach simplifies the process by incorporating insurance into the closing process. The result is happier customers and more on-time closing. As a full-service agency, we can help customers find the right coverage for their circumstances from a wide variety of insurance products, including homeowners and renters policies, auto insurance, specialty item and special event endorsements, small business insurance, umbrella policies, and much more.

POSITION SUMMARY:

The Communications Specialist is a key member of the marketing team supporting a leading national insurance agency. The role will drive the brand voice of the agency and manage communications to high-profile clients, nearly half a million customers, and internal colleagues across multiple internal and external channels, including the intranet, newsletters, company website, email, and media organizations. Must be able to write effectively, generate engaging story ideas, manage multiple projects, and recommend new strategies to achieve goals.

PRIMARY RESPONSIBILITIES:

  • Work with cross-functional team members to create high-quality content for various internal and external channels, including the intranet, newsletters, company website, emails, blogs, print and digital advertising, executive communications, videos, and media organizations to ensure that key stakeholders are informed about company news and updates.
  • Consistently generate new and engaging story ideas relevant to target audiences and develop content in the brand voice.   
  • Collaborate with senior executives and business leaders to translate company strategies and goals to meaningful communications for diverse audiences.  
  • Deliver content on time and partner effectively with internal clients to gain approval.
  • Balance multiple projects with differing and aggressive timelines, deliverables, and expectations.
  • Collaborate with internal colleagues to establish campaign objectives, complete tasks, and identify and solve problems.
  • Identify needs and recommend new strategies to achieve goals.
  • Monitor and optimize the performance of content.
  • Execute other special projects as needed.

EDUCATION AND EXPERIENCE REQUIREMENTS:

  • Education: Bachelor’s degree from an accredited college required    
  • Experience (years and type of experience): At least 3 years of experience in marketing, communications, or public relations required; journalism background is a plus; must provide writing samples at interview

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

  • Excellent written and verbal communications skills
  • Ability to generate story ideas consistently and write effectively for a variety of internal and external audiences
  • Strong organizational skills and the ability to manage multiple projects simultaneously
  • Demonstrate the organization’s core values, exuding behavior that is aligned with the company’s culture

TECHNICAL, COMPUTER, AND SYSTEM-SPECIFIC SKILLS REQUIRED:

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Ability to learn any other appropriate program or software system used by the firm as necessary

#LI-JW1

#LI-REMOTE

IMPORTANT NOTICE: This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization. All requirements may be subject to reasonable accommodation to applicants and colleagues who need them for medical or religious reasons.

Click here for some insight into our culture!

The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.

Top Skills

Microsoft Office Suite
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The Company
HQ: Tampa, Florida
3,080 Employees

What We Do

BRP is now The Baldwin Group! We’ve updated our name to reflect our unified group of talented teams across the country.

The Baldwin Group is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since our founding in 2011, we’ve evolved from a local business into a national firm with a vast network of specializations and industry practices for the benefit of our more than two million clients across the country.

In addition, we have built excellent relationships with a wide range of insurance company partners. These relationships, coupled with our entrepreneurial and family-oriented culture, and deep expertise enable us to seamlessly deliver a breadth of innovative solutions to clients.

At The Baldwin Group, we help provide the solutions our clients need to have confidence and gain peace of mind as they pursue what’s possible for themselves, their families, and their businesses. Whether they are renting their first apartment or buying a larger home, opening a small business or taking their company public, we offer solutions to support them on every step of their journey. This has been our story since the beginning—we provide the indispensable expertise and quality insights that give our clients peace of mind to pursue their purpose, passion, and dreams. And that’s what The Baldwin Group will continue to do for years to come: we Protect the Possible℠.

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