Communications Manager

Job Description:

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as

much as what you do while at work.

The American Red Cross is currently seeking a Regional Communications Manager for our Gold Country to support Sacramento, CA, and its surrounding communities.

WHAT YOU NEED TO KNOW:

The Regional Communications Manager will perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support.  Provide support, development and/or leadership guidance to all volunteers. This role is not eligible for relocation assistance.

WHERE YOUR CAREER IS A FORCE FOR GOOD:

• Media Relations: Work with regional communications director, regional executive, executive director, and others to execute a determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc.  Respond to local media inquiries by coordinating interviews and providing Red Cross-approved information, as appropriate. Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests and develop and execute an effective communications strategy.
• Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities.  Provide training to regional disaster public affairs volunteers.  May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division.
• Social Engagement: Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms.
• Marketing Support:  Coordinate cross-functional resources for the development and delivery of marketing programs. Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Coordinate cross-functional resources for the development and delivery of marketing programs.
• Internal Communications: Support development of strategic and change management communications.
• Volunteer Engagement: Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.
• Individual contributor that is fully proficient in applying subject matter knowledge.  Knowledge based acquired from several years of experience in particular area.  Work independently and may instruct or coach other professionals.

WHAT YOU NEED TO SUCCEED:

Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required.
Management Experience: N/A
Skills & Abilities:

Good understanding of role and industry, apply specialized knowledge. Analyze possible solutions using standard procedures. Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required. Must be comfortable using website content management systems and other marketing tools. Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required. Ability to work on a team
Travel: May require 10% - 25% travel.

WHAT WILL GIVE YOU A COMPETITIVE EDGE:

• Excellent written and verbal communication skills.
• Experience using website content management systems and other marketing tools.
• Basic photography and videography experience preferred.
• Experience as a spokesperson preferred.
• Bilingual in Spanish is a plus.

COMPENSATION:

The salary range for this position is (CA): $70,000 -$78,000. 

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.

BENEFITS FOR YOU:

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

·       Medical, Dental, and Vision plans

·       Health Spending Accounts & Flexible Spending Accounts

·       PTO:  Starting at 15 days a year; based on type of job and tenure

·       Holidays:  11 paid holidays comprised of six core holidays and five floating holidays

·       401K with up to 6% match

·       Paid Family Leave

·       Employee Assistance

·       Disability and Insurance: Short + Long Term

·       Service Awards and recognition

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.
 

AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

To view the EEOC Summary of Rights, click here:  Summary of Rights