The Role
Lead day-to-day digital and social communications for a K–12 charter network: manage social channels and analytics, oversee website content and SEO, produce and optimize video content, write and edit multi-channel copy, maintain brand standards, and coordinate integrated campaigns and stakeholder engagement across schools.
Summary Generated by Built In
About Mastery:
Founded in 2001, Mastery Schools is a public charter network of 23 K-12 schools in Philadelphia and Camden, serving more than 14,000 students.
At Mastery, we’re on a mission to provide all students with the academic and personal skills they need to succeed after graduation and pursue their dreams. Student achievement is not just a goal for our organization; it's the reason we exist, and every member of our team is dedicated to securing student success. We are also committed to pursuing equity, actively disrupting systemic racism, and addressing the disparities that limit our students' choices.
Our culture is built on respect, service, and the belief that the success of our students, their families, and the communities we serve will help us achieve our mission. We foster a positive, open, and inclusive environment where honesty, humor, and continuous improvement are celebrated.
Join us in creating a model urban school district that serves all students with excellence. Together, we can make a lasting impact.
Position Summary:
Mastery is a high-performing, nonprofit network of 23 schools serving 14,000 students in grades K-12 in
Philadelphia, PA, and Camden, NJ. This position will contribute to communications and stakeholder engagement efforts in support of the organization's strategic priorities.
Philadelphia, PA, and Camden, NJ. This position will contribute to communications and stakeholder engagement efforts in support of the organization's strategic priorities.
The Communications Manager is a skilled communicator responsible for overseeing Mastery’s day-today communications across digital and social media platforms. This role is built for a self-starter who leads with strong writing, applies strategic thinking to social media and web development, and drives key video initiatives as part of a multi-channel approach. The ideal candidate is organized, creative, and skilled across multiple channels, requiring minimal direction for every task. They understand that great
communication advances the network’s mission among key audiences, both internally and externally. This role reports to the Senior Director of Communications, while collaborating with internal teams including academics, student enrollment, staff recruitment and retention, and advocacy.
Duties and Responsibilities:
- Own management of Mastery’s social media channels, including content creation and planning, publishing, and moderation.
- Develop and maintain an integrated content calendar for schools, aligned with network goals and priorities
- Ensure all social media content is strategic, on-brand, and reflects best practices for each platform
- Monitor comments and engagement, respond appropriately, and escalate issues to the appropriate team members.
- Conduct monthly social media analytics reporting that informs future content decisions.
- Build and execute education-influencer and community-engagement strategies to expand Mastery’s reach in the education sector.
- Oversee the Mastery website, ensuring content is up to date, accurate, and optimized for effective use among stakeholders.
- Coordinate with internal stakeholders to execute annual content updates and page refreshes.
- Support SEO practices to improve user experience.
- Drive the overall strategy for Mastery’s YouTube channel, guiding publication of videos, playlist organization, title and description optimization, thumbnails, and performance tracking.
- Write scripts, film, edit, and publish videos to support ongoing initiatives.
- Coordinate and support video production initiatives.
- Ensure video content is optimized and repurposed across social platforms and the website.
- Support the development of short-form video content for social content calendar needs.
- Write clear and compelling copy across multiple channels.
- Draft and edit content for key stakeholders, including students, families, staff, community members, and prospective members of the Mastery community
- Support the development of key messages, talking points, and campaign materials in collaboration with the Senior Director.
- Contribute to network newsletters, video scripts, website copy, and other written communications as needed.
- Ensure consistent application of Mastery’s brand standards across all communications channels and materials.
- Support the execution of integrated communications campaigns in collaboration with internal partners.
- Assist with branding signature network events.
- Proactively surface story ideas and content opportunities across Mastery campuses.
Social Media
Website Management
Video Production
Writing & Content Creation
Branding & Storytelling
Qualifications:
- Alignment with and passion for Mastery's values and mission.
- Strong writing and copyediting skills.
- Experience managing social media strategy and execution across multiple platforms.
- Understanding of website management processes and content updates (Experience with WordPress a plus).
- Experience managing and supporting video content production.
- Highly organized with strong attention to detail.
- Able to manage multiple concurrent projects and deadlines independently.
- Collaborative team player with a proactive, solutions-oriented mindset.
- Experience with graphic design tools (Canva, Adobe Creative Suite, or similar).
Education and Experience:
- BS/BA in communications, public relations, journalism, marketing, or a related field required.
- Minimum of three (3) to five (5) years of experience in communications, with demonstrated experience in social media management and digital marketing.
- Ability to physically perform the essential duties of the role as outlined above, and to work in
the environmental conditions required, such as traveling to network campuses, monitoring and
interacting with students, in-person facilitation of trainings, etc.; - This role may require frequent travel between multiple locations. Reliable transportation is
essential to fulfill job responsibilities.
Other Requirements:
Bonus and Salary Information:
- External candidates hired for this role are eligible for a $3,000 signing bonus as well as up to $5,000 for relocation expenses!
- The Communications Manager at Mastery can expect a starting salary between $62,000 to $71,300, based on education and experience, with opportunities for growth as your career progresses. Each offer is made in alignment with Mastery’s compensation philosophy and commitment to pay equity, ensuring fairness and consistency across our team.
Mastery's Benefits Package:
We offer a full benefits program and opportunities for professional growth. Some of our most popular benefits include our 403(b) retirement plan for PA employees (with a 5% match from Mastery for full-time employees), enrollment in the State of New Jersey Pension Plan for NJ employees, a robust Employee Assistance Program, mental health and counseling programs, an annual Professional Development Fund, and discounts and perks at a myriad of retailers, travel organizations, insurance providers, and so much more, as well as access to the HealthAdvocate Helpdesk to help you navigate various benefits-related topics. Please go here to see all of our Benefits offerings!
Annual Calendar:
As you plan to make Mastery your new work home, please feel free to review our calendar here. We like to think our calendar is a benefit of working here too!
Why You Should Apply:
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. Mastery may consider an equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.
Skills Required
- BS/BA in communications, public relations, journalism, marketing, or related field
- Minimum of 3 to 5 years of experience in communications with social media management and digital marketing experience
- Strong writing and copyediting skills
- Experience managing social media strategy and execution across multiple platforms
- Understanding of website management processes and content updates
- Experience with WordPress
- Experience managing and supporting video content production (script writing, filming, editing, publishing)
- Experience with graphic design tools (Canva, Adobe Creative Suite, or similar)
- Highly organized with strong attention to detail; able to manage multiple concurrent projects and deadlines independently
- Collaborative team player with proactive, solutions-oriented mindset
- Reliable transportation and ability to travel frequently between network campuses
- Ability to physically perform essential duties and work in required environmental conditions
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The Company
What We Do
Mastery Charter Schools is a growing nonprofit charter public school network operating more than 24 schools serving over 14,000 K-12 students in Philadelphia and Camden. Recognized nationally for its work in school turnarounds and dramatic student achievement gains, the organization integrates modern management and effective educational practices to ensure all students learn the academic and personal skills necessary for postsecondary success and pursuing their dreams.
