Communications Manager, India

Company Description

Western Digital is on a mission to unlock the potential of data by harnessing the possibility to use it. With Flash and HDD franchises, underpinned by advancements in memory technologies, we create breakthrough innovations and powerful data storage solutions that enable the world to actualize its aspirations. Core to our values, we recognize the urgency to combat climate change and have committed to ambitious carbon reduction goals approved by the Science Based Targets initiative. 

Job Description

The communications manager for India will be responsible for planning and managing the development and implementation of external B2B and B2C communications strategies for Western Digital in India. This will include PR activity around product launches, thought leadership campaigns, influencer marketing and support of events within the region. This role is critical to the ongoing success of the organization in India and will be based at the company offices in Bangalore, with some scope for flexible working.

Covering earned media (PR), influencer marketing, events and content development, with involvement in wider integrated campaigns, this role will lead regional communications in India and work closely with local marketing teams on product launches and campaign support. The role requires close cooperation with key regional stakeholders in channel and product marketing and sales, as well as day-to-day management of the retained PR agency team in India.

Frequent travel within the region and infrequent international travel may be expected, depending on environmental factors.

Primary Functions

• Work with global communications, regional marketing and sales leads to deliver regional PR and integrated communications programs and campaigns across earned and paid media in India.
• Manage agencies to execute regional activities against agreed KPIs, localize international copy and help to generate local content.
• Support a reviews and awards programme for consumer HDD products as required.
• Develop and implement regional communications plans, aligned to business goals.
• Manage and assist in regionalizing and distributing product and company news.
• Manage 1-2-1 relationships with key media and influencers (using agency support where appropriate).
• Execute creative campaigns for media momentum activity outside main news cycle.
• Manage communications around key trade events in region.
• Support local marketing activities where required.
• Work closely with key regional contacts and act as a trusted advisor on all things’ communications.

Qualifications

Required

• Bachelor’s degree in communications, marketing or related field of study.
• 9+ years of related professional experience within a public relations, communications or marketing function, whether in an international company or in PR agency.
• Substantial experience working with media and influencers on technology brands & products.
• A strong background of B2B / enterprise technology experience.
• Understanding of company’s strategic and competitive position together with a deep comprehension and interest in new technologies.
• Ability to gracefully handle multiple projects in a fast-paced, dynamic environment.
• Exceptional communications, writing and presentation skills.
• Metrics-based approach and strong commercial acumen.
• The ability be able to interface with stakeholders at all levels, across departments and geographies and act as an advisor to regional leadership.
• Team player with excellent listening skills and diplomacy.
• Outstanding judgement and creative problem-solving skills.
• Fluency in English.

Desirable

• Experience in creating and managing multi-channel communications campaigns for enterprise and consumer technologies.
• Experience implementing successful pan-regional or international programs, covering enterprise and consumer technologies.
• Strong media relationships in key technology press in India.

Additional Information

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.