I. BUSINESS CONTEXT
Fragrance
- Maximize portfolio, dominant brand leadership and continue to recruit
- Brand equity #1, own 5 key brand attributes on strength
- Solidify leadership & growth of premium fragrance & pillars
Skincare
- Build skincare credibility and relevancy
- Brand equity #1, BE ranking improvement & win in premium market
- Build 2nd pillar on skincare as local champion
Make up
- Amplify vitality & revive lips recruitment
- Solidify leadership & growth of premium fragrance & pillars
- Brand equity #1, solidify makeup rank and gain market share
- Lips outgrow market cross channels
- Gain Face market share
II. FUTURE STAKES
- Continue to build story points of views to win TOM and create dream for all
- through creative use/mix of new media
- A house view to create focused impact, harmonize a house calendar, not noise across divisions
- Create color statement and strengthen face expertise, especially for makeup
- Build reasons to believe and enhance relevancy and credibility, especially for skincare
- Demonstrate House of fragrance image.
- Sustain Brand equity positioning from No. 1 to Only 1
III. RESPONSIBILITIES AND ACCOUNTABILITIES
1. PR Communications & Strategy
- Support PR Manager in developing and executing PR strategies to strengthen brand equity, visibility, and cultural relevance for Fragrance & Beauty Products.
- Assist in executing communication plans aligned with brand objectives, launches, and key activations.
- Collaborate with Regional and Global teams to ensure alignment on communication strategy, timelines, and press tools.
2. Media & Influencer Relations
- Build and maintain strong relationships with editors, journalists, influencers, and key media partners to maximize quality exposure and visibility.
- Handle day-to-day media and press relations, including coordinating sample trafficking, product loans and responding to press inquiries etc.
- Support influencer and celebrity partnership coordination in alignment with brand communication objectives.
3. Content & Campaign Execution
- Execute content plans and monitor spending against budget to ensure efficient resource allocation and delivery.
- Support PR events and activations by coordinating with internal stakeholders, agencies, and local event team to ensure seamless execution and consistency.
- Coordinate with Regional/Global teams regarding press tools and related materials ordering.
4. Reporting & Brand Image Management
- Monitor media coverage and prepare monthly clippings, PR reports, and exposure analysis.
- Support PR Manager to monitor and ensure high-quality visual production and consistency of brand image for content creations.
- Coordinate internal approval processes and materials with relevant teams.
Skills Required
- Experience in public relations or communications
- Strong written and verbal communication skills
- Ability to work collaboratively in a team environment
- Experience with social media and digital content
What We Do
CHANEL is a private company and a world leader in creating, developing, manufacturing and distributing luxury products. Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. CHANEL is also renowned for its Haute Couture collections, presented twice yearly in Paris, and for having acquired a large number of specialized suppliers, collectively known as the Métiers d’Art. CHANEL is dedicated to ultimate luxury and to the highest level of craftsmanship. It is a brand whose core values remain historically grounded on exceptional creation. As such, CHANEL promotes culture, art, creativity and “savoir-faire” throughout the world, and invests significantly in people, R&D and innovation. At the end of 2019, CHANEL employed more than 28,000 people across the world.
