The Commercial Market Manager, is responsible for the development, implementation and measurement of integrated marketing plans aligned to the commercial market segments.
Key responsibilities and accountabilities:
- Planning, developing and implementing marketing communications strategy and plans that are data and insight driven to meet customer needs and drive business value.
- Delivering marketing plans and activities across the full Marketing mix, including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, telemarketing, videos and research.
- Monitor, evaluate and report on the effectiveness of all marketing activities to drive brand awareness, engagement & conversion, interpreting results and data to recommend future marketing activity.
- Responsible for ensuring consistent brand representation amongst internal and external customers.
- Developing close working relationships with marketing counterparts at key partners developing and implementing marketing plans by each key account/partner.
- Building relationships with key internal and external stakeholders to deliver customer focused marketing plans, ensuring marketing activity is accurate and consistent with legal, technical and corporate policies and ensuring communications meet GDPR requirements.
- Management of external agency suppliers to ensure marketing plans are delivered to the right quality, on time and within budget.
- Responsible for the management and administration of budgets in line with company policies and procedures, monitoring of spend, invoice matching and accruals.
- Management of marketing projects, working closely with key stakeholders to get input and approval throughout the project, tracking progress, escalating risks and communication of results
- Thorough understanding of our customer segments, developing and championing voice of the customer to reduce pain points & maximise moments of truth across the customer journey
- Gain a detailed understanding of the market place and competitive landscape drive appropriate marketing communication plans.
Education and experience
- Proven experience within a marketing role, with experience of delivering data driven, tailored and targeted marketing plans.
- An excellent communicator with the ability to build relationships with, and influence and manage, stakeholders at all levels.
- Project management – able to drive and manage projects forwards to meet agreed deadlines.
- Analytical – able to interpret data and insight and use it to make recommendations for future activity.
- Must be self-motivated and capable of working both autonomously and within a team.
- Extremely organised with an excellent eye for detail.
- Preferably has a professional marketing qualification (e.g. CIM)
- Commercial and analytical acumen
- Ability to write customer communications and content
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
What We Do
We make the energy transition a reality. Our brands – trusted by installers and end-users in more than 100 countries in all European markets, Turkey and China – include Baxi, De Dietrich, Remeha, Brötje, Chappée and Baymak.
We manufacture close to our customers in 14 different locations in nine countries.
Our customers can choose from different technologies that allow them to reduce their carbon footprint while enjoying comfort in their homes.
Our goal is to help bring the energy transition closer. Our connected and integrated technologies enable the global shift towards fully sustainable energy carriers, such as heat pumps, hybrid and hydrogen boilers, and we work to reduce carbon emissions from our operations, suppliers, and products.
