Commercial Lines Marketing Specialist

Reposted 8 Days Ago
Be an Early Applicant
St. Petersburg, FL, USA
In-Office
Junior
Insurance • Financial Services
The Role
The Commercial Lines Marketing Specialist works with underwriters to secure quotes, reviews insurance policies, communicates with producers, and maintains documentation for marketing processes in commercial insurance.
Summary Generated by Built In

Position Summary: The Commercial Lines Marketing Specialist Position will be responsible for working with insurance company underwriters to secure competitive quotes and coverages on new or renewal business for presentation by the producers as assigned. Responsible for obtaining online rating options, as requested, in an accurate and timely manner.

Supervisory Responsibilities: None

Essential Tasks:

  • Maintain a thorough knowledge of property and casualty insurance coverages.
  • Obtain knowledge of any new insurance coverage options and determine how those apply to various client/prospect industries.
  • Thoroughly review insurance policies (including forms and exclusions), applications and other prospect information (brochures, websites) to have a complete understanding of the risk being marketed.
  • Discuss accounts, potential markets, coverages needed and pricing with Producers and/or the Marketing Manager to determine how to proceed.
  • Utilize professional communication written and verbal skills and keep all pertinent parties informed of the status of the marketing process, including Producers, Account Managers, insurance company marketing representatives and the Marketing Manager.
  • Meet all deadlines requested or inform appropriate parties of the inability to meet deadlines requested in a timely manner. Propose alternate due dates, when needed. If no “due date” is established by the Producer on the front-end, confirm to the Producer when the task will be completed and ask the Producer to respond if the proposed completion date is not acceptable.
  • Ensure all policy/ client information and documentation is added to agency management system throughout the marketing process. This includes, but is not limited to, emails and all other documents used in the quoting process.
  • Prepare complete and thorough submissions, including loss summaries, coverage analyses, drivers’ lists, schedules, etc. to obtain accurate quotes.
  • Submit accounts to insurance companies and work with Producers to negotiate the pricing and coverages throughout the marketing process; also, review underwriting questions and other subjectivities with Producers and prospects/clients prior to binding.
  • Complete the Marketing Summary, which includes compiling and comparing quotes from various markets.
    • Summarize on New Business Premium Marketing Summary
    • Review Rating Worksheets
    • Clarify with each market these quotes provided are per the applications.
    • Review quotes and commission with Producers
  • When online rating is an option, complete online rating process to obtain quotes, ensuring all information is available to obtain an accurate quote. Work with Producers to obtain missing information.
  • If an account is written, ensure any changes to the original proposal are communicated to the insurance carrier.  Confirm order to bind all policies with the appropriate insurance carriers indicating the following information in the ‘order to bind’:  final pricing, commission, and any coverage changes after the original quote.  Document everything in the agency management system.
  • Handoff bound accounts to Account Managers in an organized and timely manner.
  • Update insurance company underwriters of the status/outcome of all submissions, whether coverage is bound or not.
  • Assist Marketing Manager in keeping agency intranet updated with all pertinent marketing information.
  • Assist commercial lines teams with renewal marketing, as time allows and as directed by the Marketing Manager.
  • Rate Worker’s Compensation for all states.  Locate discounts, expense constants and Experience Modifications in the state rate pages.
  • Maintain updated Marketing Log by including all accounts marketing/quoted.
  • Perform special projects at management’s request.
  • Follow all systems and procedures set up by the agency.
            • Maintain a predictable and reliable work schedule.

            Core Competencies:

            • Leadership: Display leadership skills and ability to motivate fellow employees
            • Ability to Analyze and Solve Problems: Skill in recognizing challenges, exploring options, and implementing effective solutions in a timely manner
            • Attention to Detail: A strong focus on completing tasks and projects accurately and thoroughly
            • Communication Skills: Capable of expressing ideas clearly in both verbal and written forms and engaging with various audiences
            • Timely Task Completion: Ability to finish tasks and projects efficiently, managing resources and priorities effectively
            • Team Collaboration: Willingness to work together with others, promoting teamwork and supporting shared goals
            • Client Focus: Dedication to understanding and addressing the needs of clients and stakeholders to ensure their satisfaction
            • Dependability: Acknowledgment of the importance of being present and punctual.
            • Creative Thinking: Openness to suggesting new ideas and methods to improve processes and outcome
            • Organizational Skills: Capability to prioritize tasks and manage multiple projects simultaneously
            • Adaptability: Willingness to adjust to changing situations and priorities, showing resilience in a dynamic work environment

            Experience and Education:

            • 3-5 years of Commercial Insurance experience preferred
            • In-depth knowledge of commercial lines coverages and markets 

            Licensing and Credentials:

            • Active General Lines or Property & Casualty License required
            • Professional Insurance Designations – CIC, CPCU, etc. preferred

            Systems:

            • Proficient with Microsoft Excel, Word, PowerPoint, and Outlook
            • Applied Epic experience preferred, but knowledge of similar Account Management System (AMS) is acceptable

            Perks & Benefits:

            • Generous employee benefits package which includes a robust wellness program
            • Employee Ownership Opportunities
            • Career progression opportunity – the potential for growth within the company

            Physical Requirements:

            • Ability to lift 25 pounds
            • Repeated use of sight to read documents and computer screens
            • Repeated use of hearing and speech to communicate on telephone and in person
            • Repetitive hand movements, such as keyboarding, writing, 10-key
            • Walking, bending, sitting, reaching and stretching in all directions

            Benefits & Compensation: 

            • Higginbotham offers medical, dental, vision, prescription drug coverage, 401K, equity incentive plan as well as multiple supplemental benefits for physical, emotional, and financial wellbeing. 
            • Employee Wellness Program 
            • Company paid holidays, plus PTO 

            Notice to Recruiters and Staffing Agencies: To protect the interests of all parties, Higginbotham Insurance Agency, Inc., and our partners, will not accept unsolicited potential placements from any source other than directly from the candidate or a vendor partner under MSA with Higginbotham.  Please do not contact or send unsolicited potential placements to our team members. 

            *Applications will be accepted until the position is filled 

            Equal Opportunity Employer
            This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

            Skills Required

            • 3-5 years of Commercial Insurance experience
            • Active General Lines or Property & Casualty License
            • Professional Insurance Designations - CIC, CPCU, etc.

            Higginbotham Compensation & Benefits Highlights

            The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Higginbotham and has not been reviewed or approved by Higginbotham.

            • Healthcare Strength Health coverage is positioned as comprehensive, with extensive insurance options and access to high-quality plans at competitive rates. Employer contributions toward medical premiums and additional coverage options are described as part of the package.
            • Equity Value & Accessibility Employee ownership is highlighted as a notable component of total rewards, framed as an “owner” model with potential long-term upside. Stock programs, grants, profit units, or similar participation are described as part of compensation for some roles.
            • Leave & Time Off Breadth Paid time off is repeatedly positioned as a strength, including references to strong PTO and time to support community involvement. A flexible work environment and some hybrid flexibility are also described as part of the overall rewards experience.

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            The Company
            HQ: Fort Worth, TX
            1,095 Employees
            Year Founded: 1948

            What We Do

            We're an employee owned and customer inspired, insurance and financial services broker that's family to our employees, accountable to our clients, teammates to our carriers, and generous to our communities. By using our independence to commit to transparency and demonstrate authenticity, we're a company that leads with values so value leads.

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