This role sits within the Business Development / Commercial function at WME Sports and is responsible for managing the full lifecycle of commercial opportunities—from brand engagement and deal structuring through to execution and ongoing relationship management. In addition to strong commercial judgment and client-facing capabilities, the role requires close collaboration with relevant internal teams, working closely with Creative, Social, Legal, Finance, and Operations teams to deliver high-value, revenue-generating partnerships aligned with business objectives.
The role will primarily support Japanese clients across golf, tennis, winter sports and related disciplines, with additional value placed on experience across other sports where relevant.
Brand Development & Relationship Management
Source, establish, develop, and actively manage relationships with key brands, partners, and commercial stakeholders to drive new business and repeat revenue, with a primary focus on Japanese clients across golf, tennis, winter sports and other core sports.
Act as a primary commercial point of contact for assigned clients, ensuring high-quality delivery and long-term relationship growth.
Identify client needs and align internal resources to deliver commercially successful outcomes within agreed budgets and timelines.
Business Development & Commercial Execution
Identify and develop new business opportunities across sponsorships, endorsements, partnerships, rights, and related commercial initiatives within the Japanese sports market.
Lead deal discussions from opportunity identification through execution, including scoping, pricing, and commercial structuring.
Manage the deal process, ensuring alignment with internal teams and timely progression from proposal to contract execution.
Deal & Process Management
Take ownership of team documentation related to deals, including proposals, contracts, and internal approvals.
Coordinate and manage internal and external process communications related to commercial agreements, working closely with Creative, Social, Legal, Finance, and Operations teams.
Ensure commercial terms, deliverables, and timelines are clearly documented and understood by all stakeholders.
Project & Budget Oversight (Commercial Focus)
Monitor and manage commercial partnerships, including the development of project plans and revenue-related budgets.
Track scope changes, budget adjustments, and commercial implications, ensuring alignment with agreed deal terms and business objectives.
Support accurate forecasting and reporting of revenue and commercial performance.
Stakeholder & Team Collaboration
Play a key role within the WME Sports Commercial team, including managing client-facing deliverables and coordinating inputs from internal stakeholders.
Manage ongoing communications to ensure that any issues, changes, or performance requirements impacting commercial projects are identified, documented, and addressed in a timely manner.
Contribute to a collaborative, results-driven team environment, supporting broader commercial and business objectives.
Skills and Abilities
Sales & Marketing
Creative thinking
Exceptional problem solving and negotiation skills
Outstanding revenue generation and business development acumen
Adaptability to rapidly changing situations/environments and proven capability to deliver results in highly matrixed organisations
Manage high work load and rapidly changing priorities
Outstanding interpersonal communication and influencing skills across all levels of business management
Exceptional written and oral communication and presentation skills
Demonstrated planning and follow-through capabilities
Highest personal integrity and ethics
Fluent in written and spoken Japanese and English
Qualifications and Experience
Experienced sports marketing executive (minimum 5 years of experience in this sector)
Significant impactful experience in the sales / business development industry (ideally from sport/media/entertainment/events)
Demonstrated ability to sell to and exceed stretch financial targets
Demonstrated ability to formulate, sell and grow new business assets
Proven team management experience in mid to large organisaitonal structure
Skills Required
- Minimum 5 years experience as a sports marketing executive
- Significant experience in sales / business development (ideally sport, media, entertainment, events)
- Demonstrated ability to sell to and exceed stretch financial targets
- Demonstrated ability to formulate, sell and grow new business assets
- Proven team management experience in mid to large organizational structures
- Fluent written and spoken Japanese and English
- Outstanding negotiation, interpersonal communication, and presentation skills
- Experience managing commercial partnerships, budgets, forecasting and reporting
- Highest personal integrity and ethics
What We Do
WME (The WME Group) is a leading talent and media agency representing artists, creators and brands across film, television, music, theater, books and digital media. The company provides talent representation, content services and brand partnerships and — through its IMG and related businesses — operates major sports, events and media rights businesses globally. WME positions itself as an advocate and connector between talent and global audiences.
