CMI Skincare – Vaseline

This is a category & brand CMI role for strategic insight partnership on B&W Skin Care. This role provides strategic guidance, performance management, growth-focused innovation crafting, and communication development for VAseline in Skin Care. 

In this role you will partner both brand team, cross functional teams, wider CMI community and agency partners. The role requires strong influence in driving the Skin business to reach their ambition with relevance and superiority to consumers and customers.

JOB PURPOSE:

You will partner/lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. 

You will help shape brand strategy, portfolio, driving innovation and communication development and showing the business key growth opportunities. 

We are looking for people who are future fit, excel in innovation and communication design in a digital marketing and channels world, and have a strong balance of both intellectual and emotional quotient. 

You will have an aptitude for leadership, strong strategic rigour, be comfortable pushing back and managing senior stakeholders, proven experience in collaboration and knowing when (and who) to pull in different expertise, strong background in driving innovation and brand communication development. The role demands consumer & trend intimacy Beauty markets, and experience in analysing the market, and ability to decipher multiple information, data and insights sources into a succinct storyline and point of view.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

• ​​The core purpose of this role is to show the business where and how to win by championing and being the voice of the consumer & customer. You need to be able to anticipate business partner needs before they know they need them, and set the consumer relevant growth agenda into motion and action to outcomes.

Key responsibilities include:

• Future facing Innovation & Brand Strategy
• Driving the long & short term growth agenda, identifying trends & growth spots, future proofing the portfolio for the brand.
• An intimate understanding of business performance, priorities and cross functional needs
• Briefing, managing, and landing innovation and communication projects with the support from direct reports
• Collaboration within B&W CMI community, agencies and peers
• Staying abreast with consumer trends
• Leverage all insights sources and methodologies at our fingertips/ bringing the right mix together to land clear and concise story that ultimately drives business action
• Managing CMI budgets
• Managing relationships across other CMI teams, agency partners, CTI, cross functional teams

WHAT YOU WILL NEED TO SUCCEED:

• Being both a data and deep insights driven, full funnel CMI partner, rapidly experimenting & engaging
• Working end to end to fuel insights across all brand positioning and health, architecture, mix development and brand engagement to deliver the brand’s objectives and key results
• Be a growth catalyst, challenger and enabler for the Beauty & Wellbeing  business by being on the pulse of shifting consumer & customer needs, trends, inspiration and opportunities for growth
• Driving a virtuous cycle of insights and an independent, rigorous and deeply insightful point of view from performance tracking to sharpen brand and R&D jobs to be done, spearheading Beauty & Wellbeing’s Golden Triangle of CMI, Marketing and R&D

ABOUT YOU

You are :

• A brand crafter, passionate about spotting & bringing real insights to outcome value
• You bring the outside-in & future forward, via trends & inspiration, market and competitive understanding
• You have innovation experience, know the Innoflex process; and know the principles of growth hacking and performance marketing and core tenants, even if not formally trained
• You bring a passion for content, media and channel insights
• You bring a passion for cultural & creative insights in local contexts
• You have a passion for the digital world/ are digital native, digital marketing best practices and its implications for brands/ business from digital content to influencer marketing to eComm innovation
• You champion social & channel first thinking from brand positioning to mix and communication development, content, architectures, assortments and pricing
• You have an eye for design and a passion for beauty
• You are able to use & connect multi source data and insights to drive simple and compelling stories, but are not afraid to share your opinion based on experience, learning & inspiration
• You are confident voicing your views with senior business partners and colleagues  
• You are well versed with all market research techniques and methodologies including analytics and modelling, with ability to challenge rigour, fit for purpose and create and adapt approaches and methods

It’s likely that:

• You have 4+ years of CMI research experience
• You have some global experience/exposure
• You have experience of end to end insights from strategy to design to execution and operational excellence
• You have Asian research experience, preferably in the beauty and / or skin care sectors

You’re not:

• Of fixed mindset. This role needs to fuel growth for our brand portfolio, and the job-holder will be flexible, creative, and agile
• Flustered with juggling many things; and are able to use judgement for effective prioritization
• Wedded to linear and fixed brand /people partnering, status, hierarchies, ‘size’ domains of teams, direct reports, budgets, etc. You will flow to work where the growth is and find resourcefulness within us
• Afraid to fail fast and learn from experience; instead, you believe coding best practices for future initiatives
• Someone who only answers to briefs. You initiate and co-create briefs, interrogate briefs. You go beyond briefs in response to a business question to spot opportunities/challenges independently 
• Someone who waits for testing results/research outcomes to input into the development process. You voice your opinions and influence in time for action
• Someone who’s afraid to call a spade a spade and make tough decisions, even when unpleasant or unpopular

Experiences & Qualifications:

Key Leadership Qualities:

• Growth mind-set, Proactiveness and agility.
• Discernment to focus on what matters the most.
• Caring for your business, your brands, your wider business & CMI teams.
• Business performance driven with acumen.
• Strong ability to challenge established norms in a constructive way and drive change.
• Strong ability to influence & manage a large and complex set of stakeholders & drive things happen.
• Solid experience of working effectively in cross functional teams and with different culture background.

Professional skills and experience:

• Consumer and competitive future setting obsession.
• External market orientation.

• Experience in marketing or market research driving holistic category/brand growth.
• Experience in brand strategy crafting, mix crafting including innovations and communication development is a must.
• Mastering qualitative & quantitative research techniques, with experience in-market data analysis, and turn complex to simple and understandable for non-tech audience.
• Early adopter of digital, AI tools and willing to experiment without compromising in the delivery of superior, delightful mixes.
• Excellent engagement, presentation, and communication skills.

Required demonstrable Personality:

• Professional, fact-based rather than fact-filled.
• Curiosity and strong strategic thinking.
• Truth sayer.
• A positive attitude and can-do outlook, self-motivated.
• Agile, dare to challenge tradition.

Leadership:

• You take responsibility for your own results and create an inclusive and engaging climate around you. You understand the wider business context and you are emotionally intelligent enough to collaborate and influence people to deliver what is needed. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.