Cluster Sales Manager (Telecommunications)

Purpose of the Job:

• Full responsibility for the end-to-end telecom business management within the cluster (airtime, data, devices, VAS, and distribution).
  

• Direct line management of Territory Managers and Area Sales Executives.
  

• Accompaniment and on-the-job development of TMs and ASEs to strengthen sales effectiveness and technical know-how.
  

• Ensure compliance with company policies, SOPs, and regulatory guidelines.
  

• Lead weekly/monthly performance meetings with TMs/ASEs to set sales & service targets and ensure execution.
  

• Assess and provide timely support/resources requested by subordinates to achieve targets.
  

• Proactively communicate performance targets, achievements, and timelines.
  

• Monitor and analyze KPIs of each TM/ASE (SIM activations, data penetration, vendor attendance, airtime utilization, churn rate, and device sales).
  

• Ensure effective usage of established digital tools (CRM, HHT, Distributor Management Systems).
  

• Produce actionable reports with corrective measures to achieve performance objectives.
  

• Set and track personal development goals for team members, ensuring skills enhancement and career growth.
  

• Conduct quarterly assessments of TMs & ASEs to drive performance improvements.
  

• Organize specific programs such as market visits, trade checks, and weekly field reviews, reporting results to the Sales Director.
  

• Monitor monthly results versus mid-month forecasts, ensuring timely corrective actions.
  

• Manage and control cluster overhead costs, correcting deviations when necessary.
  

• Support quarterly stock-taking, ensuring accurate reconciliation, safe storage, and handling of devices, SIM cards, and recharge products.
  

• Proven leadership to influence business decisions and ability to attract, develop, and retain high performers.
  

• Strong understanding of the telecommunications market landscape.
  

• Experience in rolling out go-to-market and distribution strategies.
  

• Strong commercial acumen with telecom sales and marketing expertise.
  

• Excellent team management, people development, and communication skills.
  

• Strategic thinker with strong logic, analytical skills, and customer orientation.
  

• Demonstrated ability to deliver breakthrough results in a competitive telecom market.
  

• Solid experience in telecom trade/retail distribution, agent management, and customer engagement.
  

• Develop and manage efficient assessment tools for Key Distributors, Strategic Agents, and Sub Agents.
  

• Drive revenue growth through increased airtime, data, SIM activations, and device penetration.
  

• Achieve assigned sales and service targets for the cluster.
  

• Monitor and drive trade receivables to minimize outstanding balances.
  

• Ensure execution of sales plans through team and market performance assessments, correcting deviations to align with commercial strategy.
  

• Implement innovative initiatives to capture untapped market opportunities (including digital/online channels).
  

• Identify growth opportunities within the cluster and execute with speed, scale, and precision.
  

• Ensure effective implementation of the Route-to-Market (RTM) model.
  

• Select, onboard, and manage telecom distributors and agents to maximize coverage and performance.
  

• Bachelor’s degree in Business Administration, Marketing, Telecommunications, or related field.
  
• 5–8 years of strong commercial experience in telecom sales & distribution, with proven results in driving revenue and customer growth.
  
• Experience managing distributors, agents, and large customer accounts in the telecom sector.
  
• Deep understanding of telecom sales principles (airtime/data growth, SIM penetration, device distribution, churn management).
  
• Resident of designated cluster is an advantage.
  
• Strong knowledge of cluster market dynamics and consumer behavior.
  
• Proficient in Microsoft Office and telecom CRM/sales platforms.