NH Collection Colombo offers comforting familiarity based on three main pillars value for money, the best location, and service with a human touch – making stays always a pleasure, time after time.
Job DescriptionStrategic Brand & Regional Alignment
- Serve as the brand guardian for both hotels, ensuring consistent positioning across all touchpoints.
- Liaise with regional and global brand teams on campaigns, brand standards, and corporate initiatives.
- Lead cluster-wide brand activations, rebranding projects, and market repositioning strategies.
Digital & Performance Marketing
- Partner with Minor Hotels’ E-Commerce team to drive brand.com performance, optimize campaigns, and ensure best practice implementation across channels.
- Manage visibility and positioning on OTA platforms in coordination with E-Commerce specialists.
- Oversee full-funnel digital campaigns (awareness → conversion) including Meta, Google, and programmatic advertising.
- Integrate CRM, email marketing, and loyalty (GHA Discovery) strategies into property-level marketing.
Public Relations, Media & Influencer Relations
- Build and manage relationships with local, regional, and international media.
- Oversee PR agencies, press trips, influencer collaborations, and crisis communications.
- Curate impactful storytelling that strengthens the hotels’ reputation and share of voice.
F&B, Lifestyle & Event Marketing
- Spearhead F&B branding and launches (restaurant rebranding, chef residencies, culinary festivals).
- Market large-scale experiential events (festivals, wellness weekends, beach parties, cultural showcases).
- Position hotels as lifestyle destinations beyond traditional hospitality.
Partnerships & Business Development
- Drive collaborations with banks, loyalty programs, airlines, embassies, and lifestyle brands.
- Leverage partnerships to create exclusive offers and high-value campaigns.
Creative, Content & Collateral
- Oversee all creative assets, from social media to sales collateral, in line with NH Collection tone.
- Lead content calendars, campaigns, and video/photo productions.
- Manage cross-property design resources and ensure quality output.
Sustainability & ESG Storytelling
- Work closely with engineering and P&C teams to Integrate conservation and community initiatives into brand communications.
- Highlight hotels’ role in advancing Minor Hotels’ global sustainability commitments.
Leadership & Stakeholder Management
- Collaborate closely with Sales, Revenue, and Reservations teams to ensure marketing initiatives directly support commercial targets and conversion goals.
- Partner with Minor Hotels’ Global Sales Offices (GSOs) to provide marketing support for trade activations, corporate RFPs, and feeder market campaigns.
- Work alongside General Managers and F&B teams to align business priorities, promotions, and brand positioning.
- Manage cross-functional teams, agency partners, and internal resources effectively.
- Present strategies, reports, and results to property owners (Softlogic), regional HQ, and Minor Hotels leadership.
Public Relations & Events
- Handle press inquiries and manage media relations to increase visibility.
- Plan and deliver PR events to strengthen the hotel’s image.
- Host and support media stays, ensuring a memorable guest experience.
- Create innovative initiatives to keep excitement around the hotel.
- Build and maintain strong relationships with local journalists, influencers, and VIPs.
- Bachelor's degree in Marketing / Relevant qualification, Communications, or related field.
- Minimum 3-5 years of marketing experience in the hospitality industry.
- Strategic thinker and decision maker
- Passionate about the digital world, self starter and Fast learner
- Familiarity with Content Management systems.
- Basic html knowledge an asset
- Comfortable working with photo-editing software; Photoshop for example
- Familiarity with Google Analytics or other web analytics tools and metrics
- Past experience purchasing online display advertising and coordinating online campaigns
- Knowledge of search engine optimization/marketing practices also an asset
Top Skills
What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
