The Role
Execute and manage lifecycle marketing campaigns across Push, Email, SMS, Chat, WhatsApp, and on-deck channels using CleverTap. Configure journeys, audience segments, triggers, webhooks, banners, deeplinks, and campaign metadata. Validate campaign data, perform quality checks, monitor delivery metrics, resolve discrepancies, and coordinate approvals and scheduling with Category, Growth, Traffic, and Allocation teams. Maintain compliance with campaign and banner SOPs while managing multiple operational deadlines.
Summary Generated by Built In
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role
We are looking for a detail-oriented and proactive CLM Operations Executive to join the Paytm for
Business Campaign Lifecycle Management (CLM)central team. In this role, you will be responsible for
the end-to-end execution of Off-deck (whatsapp, Push, SMS, Emailer) and On-deck (banners, icons,
etc) campaigns across multiple channels using CleverTap. You will collaborate closely with Category,
Growth, and Traffic teams to ensure campaigns are set up accurately, approved on time, and
monitored for performance.
Key Responsibilities
Campaign Execution & Management
• Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle,
Nodedupe, Event-based), Email, SMS, Chat, and WhatsApp channels.
• Set up and manage CleverTap Journeys, including event-based triggers, audience
segmentation, and multi-step flows.
• Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native
Display).
Data Fetching & Validation
• Fetch and validate campaign base sizes using CleverTap's segment builder and cross-
reference against push campaign base size checks.
• Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image
specs before campaign scheduling.
• Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or
delivery rates (expected benchmark: 50–60% delivery/acquiry).
• Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team
Sheet to ensure alignment.
• Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId
and CategoryName key-value pairs are correctly mapped (case-sensitive).
Quality Control & Scheduling
• Perform QC checks as per the Campaign SOP before scheduling any campaign.
• Conduct banner QC in line with Banner SOP guidelines, verifying image specs, deeplinks, and
widget types.
• Test campaigns during permitted testing hours (7:00 AM–10:00 PM) using the designated test
webhook.
Required Skills & Qualifications
CleverTap Expertise (Mandatory)
• Hands-on experience with CleverTap for campaign creation, audience segmentation, and
channel configuration.
• Proficient in setting up Events and Journeys in CleverTap, including multi-step flows, event
triggers, and user property filters.
• Understanding of CleverTap concepts: Native Display, Push campaigns, cascade mode, sub-
contexts, frequency capping, and DND settings.
• Familiarity with webhook configuration (live and test) for Push, Email, SMS, WhatsApp, and
Chat channels.
• Hands-on with AI usage to execute more campaigns in shorter duration.
• Basic understanding of other communication tools like Meta/WhatsApp, ConnectPlus (Tokom).
Data Fetching & Analytical Skills
• Ability to fetch, validate, and cross-reference campaign data from multiple trackers and sheets
(Google Sheets / Excel).
• Basic understanding of segmentation logic: user properties, behavioral filters, segment
exclusions, and frequency rules.
• Ability to identify and flag data discrepancies or campaign mismatches quickly and accurately.
Operational & Process Skills
• Strong attention to detail — ability to follow multi-step SOPs precisely and maintain zero-miss
campaign execution and ability to manage repetitive operational tasks.
• Experience raising and tracking tickets on Jira or similar tools
• Good time management skills to handle approval deadlines, testing windows, and scheduling
timelines simultaneously.
• Proactive, organised and comfortable working in a fast-paced environment.
Skills Required
- Hands-on experience creating CleverTap campaigns, segmenting audiences, and configuring communication channels
- Proficiency setting up CleverTap events and journeys, including multi-step flows, event triggers, and user property filters
- Understanding of CleverTap Native Display, Push campaigns, cascade mode, sub-contexts, frequency capping, and DND settings
- Familiarity with live and test webhook configuration for Push, Email, SMS, WhatsApp, and Chat channels
- Hands-on use of AI to execute campaigns efficiently
- Basic understanding of Meta/WhatsApp and ConnectPlus communication tools
- Ability to fetch, validate, and cross-reference campaign data using Google Sheets or Excel
- Basic understanding of segmentation logic, including user properties, behavioral filters, exclusions, and frequency rules
- Ability to identify and flag data discrepancies or campaign mismatches accurately
- Strong attention to detail and ability to follow multi-step SOPs precisely
- Experience raising and tracking tickets in Jira or similar tools
- Good time management for approvals, testing windows, and scheduling deadlines
- Proactive, organized, and comfortable working in a fast-paced environment
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The Company
What We Do
Paytm Payments Services Limited (PPSL) is a wholly owned subsidiary of One97 Communications. It is a technology company that provides digital payment solutions, including payment gateways, and financial tools for businesses in India. Its mission is to drive financial inclusion by empowering online brands, startups, and small merchants to accept digital payments and manage their business operations efficiently through robust, secure, and reliable technology.
