The Role
The Digital Lead identifies digital marketing opportunities across client accounts, supports client executives with pitches and RFPs, designs audience activation and programmatic solutions, manages identity and activation partnerships, and feeds market insights into the product roadmap. The role serves as a digital subject-matter expert in client meetings, supports complex sales cycles, attends industry events, and helps drive digital revenue growth and new product offerings.
Summary Generated by Built In
Role Summary
DataLab USA built its business on direct mail, powered by a deep portfolio of data assets. We continue to scale digital product suite with significant traction. The Digital Lead is the horizontal bridge between Client Services and Product, identifying digital opportunities within our client base, helping Client Executives win them, and shaping solutions that fit both client needs and the market. Reporting directly to the Chief Revenue Officer. No sponsorship available for this position
Responsibilities
- Identify opportunities: Work across the client portfolio to uncover digital use cases (audience activation, CTV, social, programmatic, cross-channel measurement) and build a prioritized pipeline with each Client Executive.
- Sales support: Partner with client executives on pitches, presentations, and RFPs. Serve as the digital subject-matter expert in client meetings.
- Design solutions: Translate client requirements into practical digital solutions. Feed market and client insights back to Product to inform roadmap.
- Manage partnerships: Coordinate and develop relationships with activation and identity partners and agencies (e.g., Stirista, Neustar/TransUnion, LiveRamp).
- Represent DataLab USA: Attend industry conferences and events to track trends, build relationships, and generate leads.
Qualifications
- 7+ years in digital marketing, ad tech, data/audience products, or marketing services, with at least 3 years in a client-facing, solutions, or sales-support role
- Working knowledge of the digital ecosystem: identity resolution, onboarding, DSPs/DMPs, CTV, programmatic, and data privacy (CCPA, state privacy laws)
- Experience with data-driven marketing; direct mail or multichannel experience is a plus
- Proven ability to present to senior client stakeholders and support complex sales cycles
- Existing relationships with data/identity partners or agencies preferred
- Strong collaboration skills; comfortable influencing without direct authority in a matrix
- Bachelor’s degree or equivalent experience
Success Measures (first 12 months)
- Digital opportunities identified across all key accounts
- Measurable growth in digital revenue and in clients buying digital alongside mail
- Active, productive partnerships with core agency and identity partners
- At least 2–3 product enhancements or new packages informed by client demand
We are proud to offer a comprehensive benefits package designed to support the well-being and financial security of our employees. Our benefits include:
Health, Dental, and Vision Plans: Comprehensive coverage to meet your healthcare needs.
Employee Assistance Program (EAP): Resources and support for personal and professional challenges.
401(k) Retirement Savings Plan: Includes option for Traditional or Roth IRA to help you plan for your future.
Paid Time Off: Enjoy paid vacation and sick leave to maintain work-life balance.
Company Holidays: Nine paid company holidays throughout the year.
DataLab USA™ is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.
All offers of employment are contingent on passing a background check and drug test.
Privacy Policy - DataLab USA™ | Targeting Better Results
Skills Required
- 7+ years of experience in digital marketing, ad tech, data or audience products, or marketing services
- At least 3 years in a client-facing, solutions, or sales-support role
- Working knowledge of identity resolution, data onboarding, DSPs, DMPs, CTV, programmatic advertising, and data privacy
- Experience with data-driven marketing
- Ability to present to senior client stakeholders and support complex sales cycles
- Strong collaboration skills and ability to influence without direct authority in a matrixed environment
- Bachelor’s degree or equivalent experience
- Direct mail or multichannel marketing experience
- Existing relationships with data or identity partners or agencies
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The Company
What We Do
DataLab USA is an analytics-driven award-winning database marketing services company that focuses on optimizing multichannel direct marketing solutions. Through the use of data analytics, sourcing, processing, and digital services, DataLab USA effectively enables Fortune 500 companies to maximize their direct marketing investments.
