The Role
Client Insights Vice President - Hybrid: Richmond, VA
Let’s be unstoppable together!
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, and expertise, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. Learn more at www.circana.com.
Role Overview
The Client Insights Vice President plays a strategic role in delivering actionable insights and consultative solutions for a major tobacco client headquartered in Richmond, VA. This position focuses on strengthening relationships, expanding engagement beyond current workstreams, and uncovering new opportunities for growth. The role combines deep analytical thinking with strong relationship-building, proven selling capabilities, and executive presence to influence client strategies across marketing, pricing, and retail execution.
This role requires on-site visits to the client location in Richmond, VA 2–3 times per week.
This role requires on-site visits to the client location in Richmond, VA 2–3 times per week.
Job Responsibilities
- Strengthen client relationships and expand engagement beyond current scope; act as a trusted advisor to senior stakeholders.
- Build new relationships within the client organization to broaden Circana’s influence and uncover new opportunities.
- Drive business development by identifying growth opportunities and leading proposal development; apply proven selling capabilities to secure expanded engagements.
- Leverage Circana data and strong analytical capabilities to uncover impactful insights and inform business strategies that drive client performance.
- Deliver insights that address key marketing issues such as new product launches, line extensions, pricing, trade spend, and retail execution using Circana’s Liquid Data® platform and extensive data assets including Point-of-Sale (POS), Frequent Shopper Program (FSP), Supply Chain, Household Panel, and Experian demographic data.
- Promote, develop, and deliver analytics-based syndicated and custom business solutions in partnership with HQ subject matter experts.
- Assess when and how to customize solutions for unique client business issues; recommend long-term changes to methodology and approach.
- Serve as a client advocate and liaison to Circana’s Product Management, Strategic Analytics, Consumer & Shopper, Media Solutions, In-Store Solutions, Technology, and Operations teams.
- Provide industry thought leadership and represent Circana at client and industry forums.
- Lead strategic problem-solving and innovation initiatives to drive client adoption of Circana solutions.
- Manage complex projects and ensure alignment with client objectives while fostering continuous improvement in processes and deliverables.
Requirements
- 10+ years of progressive experience with a strong understanding of manufacturer and retailer dynamics, having worked in one or more of the following:
- Retail (any channel), Consumer Packaged Goods, Brokerage.
- Tobacco industry experience required.
- Strong relationship-building skills, executive presence, and proven selling capabilities to expand engagement and secure new opportunities.
- Experience leveraging Circana data and analytics to uncover insights and inform business strategies.
- Proven ability to develop and execute client relationship strategies and architect business proposals that integrate Circana’s services and solutions.
- Demonstrated success in driving C-level engagements across core CPG issues (brand development, category management, marketing).
- Ability to quickly assess complex client issues, identify root causes, and translate vision into actionable solutions.
- Track record of creating and implementing innovative solutions that drive revenue growth and deliver measurable impact.
- Bachelor's Degree in related field.
Circana Behaviors
Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:
- Stay Curious: Being hungry to learn and grow, always asking the big questions.
- Seek Clarity: Embracing complexity to create clarity and inspire action.
- Own the Outcome: Being accountable for decisions and taking ownership of our choices.
- Center on the Client: Relentlessly adding value for our customers.
- Be a Challenger: Never complacent, always striving for continuous improvement.
- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
- Commit to each other: Contributing to making Circana a great place to work for everyone.
Location: This position is based in Richmond, VA (Hybrid) and requires on-site presence at the client offices 2–3 days per week.
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $180,000 – $212,000. This job is also eligible for bonus pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.
You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.
The anticipated application deadline for this position is approximately 5/1/26.
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Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Circana Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Circana and has not been reviewed or approved by Circana.
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Leave & Time Off Breadth — Unlimited PTO for many exempt roles and paid holidays are frequently highlighted. Feedback suggests these time‑off policies are a notable strength of the package.
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Parental & Family Support — Paid parental leave is available in the U.S. and is described as competitive and well‑received. Company communications emphasize equal/neutral parental leave, reinforcing family support.
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Wellbeing & Lifestyle Benefits — A broad slate of extras—such as adoption assistance, tuition/educational assistance, volunteer time off, and EAP—adds to the overall package. Feedback suggests these lifestyle‑oriented offerings complement core medical, dental, and vision coverage.
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The Company
What We Do
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Circana is hiring! To view our current openings, please visit our IRI and NPD LinkedIn company pages.
