WAYS YOU’LL CONTRIBUTE
- Analyze digital media campaign performance across platforms (e.g., Basis, GCM, Meta, Google Ads), with a focus on understanding results against benchmarks and identifying key trends across programmatic, search, and social campaigns.
- Collaborate with cross-functional teams (Sales, Media Ops, Ad Ops) to define and track key performance metrics, contributing to the development of campaign measurement strategies and optimization planning.
- Prepare and deliver templated reporting decks and client CPR walk-throughs, clearly communicating insights and supporting strategic decision-making in collaboration with ICS and channel leads.
- Own and maintain client performance dashboards and reporting for executional accounts, ensuring accuracy, timeliness, and actionable insights that align with campaign objectives and client needs.
- Conduct QA and basic troubleshooting on custom dashboards, escalating platform or data issues appropriately and collaborating with internal teams to resolve discrepancies efficiently.
- Learning the intricacies of the digital measurement landscape.
- Assisting the Ad Operations Specialist team with tracking needs & discrepancy management
- Monitoring the performance of digital media campaigns against established benchmarks using a number of reporting platforms, including Basis' Basis platform and others like Google Campaign Manager, Facebook, & Google AdWords
- Providing reporting that highlights the effectiveness of digital media campaigns including display, mobile, video, and RTB buys
- Working directly with Sales, Media Operations Specialist/Associate, and Ad Operations teams to define campaign key performance metrics
- Analyzing the performance of digital media campaigns and providing strategic tactical insight and optimization recommendations to the account team
- Organizing post-campaign data and insight into compelling wrap-up reporting & presentations
- Assisting Performance Analyst team with trending and optimization analysis & providing insight for client deliverables
- Understanding what it means to cultivate “Raving Fan” service through quality of work & service
WHAT YOU BRING TO THE TABLE
- A interest for data & analytics
- Strong qualitative skills with the ability to mine data & articulate trends & insight
- Strong independent thinking and problem-solving abilities
- Analytical skills; including the ability to analyze raw data, interpret media performance, draw conclusions, & summarize actionable recommendations & their forecasted outcomes/implications
- Heavy attention to detail
- Strong time management skills
- Ability to take a set of data, and manipulate it to analyze or tell a story
- Familiarity & comfort using Excel functions such as VLOOKUPs, IF statements, Pivot Tables, & charts
- Experience using Microsoft Office (Excel, Outlook, PowerPoint & Word)
- Proven communication & organizational skills
- Ability to thrive in a team environment & be a team player
- Eagerness to learn
- Proactive approach
- Adaptable/Flexible
- Enjoys Fast-Paced, Deadline-Driven Environment
- Desire to develop into a direct analytical support role
- Commitment to creating inclusive, respectful environments where all voices are valued and supported.
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
BONUS POINTS
- 0-1 year of relevant professional experience
- Bachelor's Degree or higher
- Familiarity with digital advertising platforms (Google Analytics or any training/certification in GA)
- Exposure to SQL or other coding systems
- Education focused on advertising, digital media, marketing, business, statistics, or economics
- Agency experience
- Client facing experience
- The ability to stay highly organized, optimistic, & coachable through quickly changing situations
Top Skills
What the Team is Saying
What We Do
Basis Technologies is a leading global provider of automation software designed specifically for enterprise marketers. Our platform, Basis, is the industry’s only comprehensive digital media solution that seamlessly integrates programmatic, site-direct, advanced TV, search, and social media within a single interface. By unifying these functions, Basis simplifies complex and disconnected media operations, automates repetitive tasks, and minimizes manual processes, enabling marketing teams to focus on strategy and creativity.
Our software is built to consolidate various tools and systems, driving productivity while ensuring that advertisers maximize the performance of their multi-channel media investments. With features that streamline workflows and improve efficiency, Basis delivers a powerful solution for optimizing campaign outcomes across multiple channels.
Headquartered in Chicago, Basis Technologies is recognized not only for our innovative technology but also for our dedication to creating an outstanding workplace culture. Our commitment to our people and our customers underpins everything we do, as we continue to push the boundaries of what's possible in digital marketing automation.
Why Work With Us
Our mission is to make the ad industry better for everyone. We invest in our culture and support our employees – from development opportunities to competitive health and wellness programs. If you’re looking for a community that values your whole self, celebrates your wins, and has your back in challenging times – come change the industry with us.
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Basis Technologies Offices
Remote Workspace
Employees work remotely.
Basis empowers employees to work where they thrive. As a remote-first company, we trust our people to work remotely, AND offer access to our Chicago HQ and shared workspaces across the U.S., ensuring team members are supported where they are.
