The Head of Digital & Partnership Support is responsible for driving profitable growth across digital sales channels and partnership distribution, while simultaneously leading sales and marketing support operations that enable successful partnership channels and revenue growth. This combined role oversees digital partnership development, D2C channel performance, sales enablement tools, partner coordination, and team capability building. The role ensures effective execution of both the digital sales strategy and the operational support framework that underpins partnership channel success.
1. Digital Partnership Development
Identify, negotiate, and onboard strategic digital partners including banks, fintechs, telcos, and digital platforms
Lead joint business planning and partner performance reviews; drive improvement actions to meet commercial targets
Ensure compliant digital journeys within partner ecosystems in accordance with OIC regulations
Manage and strengthen long-term strategic relationships with digital partners
2. D2C (Direct-to-Consumer) Channel
Develop and grow the direct digital channel with best-in-class UX/UI optimised for traffic-to-sales conversion
Drive customer acquisition through SEO/SEM, paid media, CRM, and referral programmes
Monitor and optimise Customer Acquisition Cost (CAC) to meet profitability targets
3. New Digital Journey Development
Work closely with related parties and partners to develop and deploy innovative and effective digital customer journeys
Champion simple, digital-friendly onboarding and customer-centric design principles
Collaborate with Product, Technology, and Operations teams to ensure seamless end-to-end digital experiences
4. Sales Support & Enablement
Develop and maintain sales support tools including sales kits, training materials, product FAQs, and presentation decks for sales teams and partners
Provide consultation and support to sales teams in presenting insurance products through partner channels
Track and analyse sales data; propose and implement improvement strategies based on insights
Coordinate with internal teams (Underwriting, Legal, Finance, IT) to ensure smooth sales operations
5. Marketing Support & Campaign Execution
Co-plan and execute joint marketing campaigns with partners and the Marketing department
Coordinate production of promotional materials, publicity content, and sales promotion activities
Evaluate the effectiveness of marketing activities and adjust strategies to optimise outcomes
6. Strategy, Performance Monitoring & Reporting
Define multi-year digital sales strategy; lead annual planning and budgeting for the digital and partnership support functions
Define and monitor KPIs for digital channel, partnership performance, sales support, and marketing support functions
Prepare and present performance reports to C-suite and management with market intelligence and strategic recommendations
Analyse insights to support strategic decision-making across partnership and digital channels
7. Product & Proposition
Work closely with the Product development function to develop attractive digital-first products suited for target segments
Supervise documentation, contracts, and operational tasks associated with joint sales with partners
8. Team Leadership & Cross-functional Coordination
Lead and manage a team of 3 direct reports across digital and partnership support functions
Build team capabilities through coaching, training, and structured development plans
Establish collaborative systems between the partnership development team and the sales team
Foster cross-functional collaboration with Actuarial, Operations, Technology, Legal, and Finance
Represent the function externally at relevant industry events and regulatory forums
Qualifications
Education & Experience
Bachelor’s degree or higher in Business Administration, Marketing, Finance, or a related field
Minimum 10 years of progressive experience in digital sales, business development, partnership management, or sales operations within insurance or financial services
Proven track record in digital channel development, sales support operations, and managing partnership-based distribution models
Hands-on experience in the Thai insurance market with familiarity with local regulatory requirements (OIC, PDPA)
Experience managing cross-functional teams
Knowledge, Skills & Attributes
Ability to develop and implement digital partnership and sales support strategies aligned with organisational goals
Expertise in building, managing, and nurturing strategic alliances with digital partners (e.g., fintech, banks, e-commerce platforms)
Deep understanding of digital sales channels economic, product-channel mapping, customer-centric journey, conversion funnel management and other key performance drivers
Experience developing sales enablement materials and supporting partner-based sales channels
Strong analytical skills; proficiency in data analytics, CRM systems, and sales/marketing performance metrics
Strong negotiation and stakeholder management skills; ability to influence at all levels internally and externally
Commitment to enhancing customer experience through digital solutions and data-driven engagement initiatives
Knowledge of insurance regulations and compliance requirements in Thailand; ability to ensure all activities adhere to legal and ethical standards
Ability to manage multiple projects and work effectively in a fast-paced, collaborative environment
Ability to foster a collaborative, agile, and high-performance team culture
Excellent verbal and written communication skills in Thai and English
Skills Required
- Bachelor's degree or higher in Business Administration, Marketing, Finance, or related field
- Minimum 10 years progressive experience in digital sales, business development, partnership management, or sales operations within insurance or financial services
- Proven track record in digital channel development, sales support operations, and managing partnership-based distribution models
- Hands-on experience in the Thai insurance market with familiarity with local regulatory requirements (OIC, PDPA)
- Experience managing cross-functional teams and leading direct reports
- Expertise in building, managing, and nurturing strategic alliances with digital partners (banks, fintech, telcos, platforms)
- Strong analytical skills and proficiency in data analytics, CRM systems, and sales/marketing performance metrics
- Experience developing sales enablement materials, training, and partner support tools
- Excellent verbal and written communication skills in Thai and English
- Ability to develop and implement digital partnership and sales support strategies aligned with organisational goals
What We Do
Chubb is the world’s largest publicly traded property and casualty insurance company. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs 31,000 people worldwide. Additional information can be found at: chubb.com.
