Strategic Brand Architect

This is a rare opportunity to define how a fast-growing, multi-entity organization shows up in the market — and why it matters. As Digital United’s Strategic Brand Architect, you’ll shape the frameworks, narratives, and positioning strategies that elevate our brands and unify how we communicate value across entities. 

This role blends brand theory and business strategy: you’ll build the foundation for brand equity, awareness, and loyalty — not through one-off campaigns, but through a scalable, strategic architecture that differentiates Digital United in the market. You’ll partner with senior leaders to ensure every touchpoint — from marketing materials to client pitches — reinforces a cohesive, credible brand story that drives measurable growth. 

This is a part-time consulting role with flexible hours. The engagement begins with an intensive upfront phase to establish frameworks, positioning, and strategy, then transitions into ongoing part-time support. 

MEASURES: 

• Growth in marketing and sales-qualified leads 

• Brand awareness and favorability 

• Increases in website traffic and social engagement 

• Expansion of media mentions and speaking opportunities 

• Increases to new and upsell services, media and SAAS revenue 

Reports To: CEO, Digital United 

RESPONSIBILITIES: 

• Brand Strategy & Architecture 

  • Establish a brand architecture that defines the relationship between Digital United’s master brand and its sub-brands (Primacy, ZenSource, Mediate.ly). 

  • Apply brand theory principles — including Aaker’s Brand Equity Model and Keller’s Customer-Based Brand Equity framework — to build loyalty, awareness, and perceived quality. 

  • Define the brand purpose, promise, and personality, ensuring clarity and consistency across all internal and external messaging. 

  • Audit and evolve brand equity through measurable indicators such as awareness, favorability, and resonance. 

• Positioning & Messaging 

  • Define the unique value propositions of Digital United’s professional services, media, and SaaS offerings. 

  • Translate complex business strategies into clear, resonant narratives that differentiate us in competitive markets. 

  • Align messaging with customer-based brand equity principles, ensuring a progression from awareness to trust to advocacy. 

  • Conduct market and competitive research to refine positioning and identify whitespace opportunities for growth. 

• Brand Communication & Experience 

  • Serve as the steward of brand voice and identity, ensuring consistent expression across all entities, platforms, and materials. 

  • Design frameworks for storytelling that move audiences through brand equity stages — from recognition to resonance. 

  • Oversee creation of marketing materials, campaigns, and case studies that reflect our unified brand story and strategic objectives. 

  • Mentor entity-based marketing teams on brand storytelling, tone, and message alignment. 

• Go-to-Market & Growth Strategy 

  • Develop go-to-market frameworks that connect brand building to business development and lead generation. 

  • Advise on marketing spend allocation across digital and partnership channels to maximize ROI. 

  • Lead creation of thought leadership programs, events, and social strategies that position DU as a category-defining brand. 

  • Implement CRM, analytics, and reporting frameworks that connect brand performance to measurable business outcomes. 

• Brand Alignment & Integration 

  • Ensure all entities remain “on brand” while evolving with market and client needs. 

  • Drive cross-entity collaboration, ensuring that the DU master brand and sub-brands amplify each other. 

  • Partner with executive leadership to align brand direction with business strategy and growth goals. 

WHAT IT TAKES TO SUCCEED: 

1. 15+ years in brand strategy, marketing communications, or creative consulting, ideally within agency or professional services environments. 

2. Proven ability to apply brand theory frameworks (Aaker, Keller, etc.) to real-world strategy and execution. 

3. Deep expertise in brand equity, positioning, awareness, and differentiation. 

4. Experience developing multi-brand architectures and brand systems that scale. 

5. Strong understanding of the full marketing funnel — from awareness through demand generation — and how brand perception drives pipeline. 

6. Exceptional communication skills with the ability to simplify complexity and craft compelling narratives for C-suite audiences. 

7. Skilled in CRM, marketing analytics, and dashboard development linking brand activity to ROI. 

8. Strong cross-functional leadership and influence; capable of driving alignment among senior leaders and creative teams. 

9. A balance of creative instinct and analytical rigor — comfortable shifting between theory and execution. 

COMPENSATION: 

We offer a competitive salary based on experience and qualifications. The compensation range for this position is $50-$75 an hour.    

PHYSICAL DEMANDS AND WORK ENVIRONMENT: 

• Prolonged periods of sitting at a desk and working on a computer. 

• Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.) 

• Frequent communication via phone, email, and video conferencing. 

• Work is performed in a temperature-controlled office environment with standard lighting and noise levels. Position may require occasional travel to client site. 

EEO & ACCESSIBILITY STATEMENT

DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact [email protected].