Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.
Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of providing every investor with access to the hyper-expanding digital asset universe. Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.
We’re proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is seeking a seasoned and strategic Director, Channel Marketing to lead our efforts across financial intermediary and institutional distribution channels. Reporting to the Chief Marketing Officer, this individual will develop and execute high-impact marketing programs that drive engagement, build brand equity, and accelerate asset growth through advisor and platform relationships. The ideal candidate combines a deep knowledge of investment distribution with modern marketing instincts and a bias for results. This is a high-visibility leadership role with the opportunity to shape how Grayscale reaches and influences the professional investor community.
Responsibilities:
- Develop and execute integrated channel marketing campaigns (digital, events, content, PR, paid media) tailored for advisor and institutional audiences.
- Translate product and investment strategy into compelling campaign narratives and positioning, ensuring consistency across collateral (pitchbooks, email, web, webinars).
- Leverage business intelligence and analytics to identify opportunity areas, segment messaging, measure performance, and optimize ROI.
- Partner cross-functionally with product, sales, investments, digital, and creative teams to ensure message consistency, sales alignment, and seamless execution across all campaigns.
- Develop advisor-ready materials, presentations, and sales enablement tools that help drive platform adoption and field engagement.
- Own the channel marketing budget; plan allocation, track spend and assess channel effectiveness.
- Manage agency and vendor partners for campaign execution, ensuring quality, timeliness, and brand compliance.
Prior Experience/Requirements:
- 7-12 years of experience in financial services channel marketing, ideally supporting intermediary distribution, such as ETFs, asset management, or wealth platforms.
- Bachelor’s degree in Marketing, Finance, Communication or equivalent experience.
- Deep understanding of financial advisor and institutional distribution channels.
- Strong analytical aptitude (Excel, BI, CRM/salesforce) for segmentation and ROI measurement.
- Excellent communicator, adept at crafting narratives, presentations, and campaign assets.
- Project leadership, proven success managing integrated campaigns and external agencies.
- Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries.
- Passion for shaping narratives in evolving markets.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
What We Do
Grayscale enables investors to access the digital economy through a family of secure, compliant, and future-forward investment products. Founded in 2013, Grayscale has a proven track record and unrivaled expertise as the world’s largest digital currency asset manager. Investors, advisors, and allocators turn to Grayscale’s private placements, public quotations, and ETFs for exposure to both single asset, diversified, and thematic investment products.
Disclosure: grayscale.com/terms
