Chief Marketing Officer

Posted 2 Days Ago
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Pune, Maharashtra, IND
In-Office
Expert/Leader
Edtech • Logistics • Professional Services • Consulting
The Role
Lead development and execution of the organizations marketing vision and integrated campaigns to drive revenue, growth, brand positioning, customer acquisition, and retention. Oversee market research, budgeting, agency/vendor relationships, performance measurement, and cross-functional collaboration while building and mentoring a high-performing multi-disciplinary marketing team.
Summary Generated by Built In


  • Develop and execute the organization's overall marketing vision, strategy, and annual marketing plans aligned with business objectives.
  • Drive sustainable revenue growth through strategic marketing initiatives, lead generation, customer acquisition, and market expansion.
  • Identify new business opportunities, emerging market trends, and competitive advantages to support organizational growth.
  • Partner with the CEO and senior leadership team to contribute to overall business strategy and decision-making.
  • Lead the development and strengthening of the organization's brand identity, reputation, and market positioning.
  • Ensure consistency of brand messaging across all marketing, advertising, communications, and customer touchpoints.
  • Build strong brand awareness and customer engagement through innovative campaigns and strategic communication initiatives.
  • Design, implement, and oversee integrated marketing campaigns across digital, traditional, and emerging channels.
  • Develop customer-centric marketing strategies to increase market share, customer retention, and brand loyalty.
  • Ensure marketing activities effectively support sales objectives and contribute to measurable business outcomes.
  • Monitor campaign performance and optimize strategies based on data-driven insights and market feedback.
  • Lead comprehensive market research initiatives to identify customer needs, industry trends, competitor activities, and growth opportunities.
  • Utilize market insights to guide product positioning, pricing strategies, and customer engagement efforts.
  • Conduct regular analysis of market conditions and consumer behavior to inform strategic decision-making.
  • Recommend innovative solutions and initiatives based on research findings.
  • Develop and manage annual marketing budgets, ensuring efficient allocation of resources and maximum return on investment.
  • Monitor marketing expenditures and ensure alignment with organizational goals and financial targets.
  • Evaluate agency partnerships, vendor relationships, and marketing technology investments.
  • Build, lead, mentor, and inspire a high-performing marketing team across branding, digital marketing, communications, content, events, and creative functions.
  • Establish clear performance expectations, goals, and development plans for team members.
  • Foster a culture of innovation, collaboration, accountability, and continuous improvement.
  • Ensure effective cross-functional collaboration between Marketing, Sales, Admissions, Operations, and Customer Service teams.
  • Represent the organization at industry events, conferences, and networking opportunities.
  • Maintain strong relationships with media partners, agencies, industry associations, and strategic partners.


  • Requirements

  • Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
  • Master's Degree (MBA or equivalent) is highly preferred.
  • Minimum 15+ years of progressive marketing experience, with at least 7–10 years in senior leadership or executive-level marketing roles.
  • Proven experience in developing and executing successful marketing, branding, and business growth strategies.
  • Prior experience within the Education sector is highly preferred.
  • Demonstrated success in leading large marketing teams and managing multi-functional marketing operations.
  • Experience in high-growth, dynamic organizations with a strong focus on performance and innovation.
  • Exceptional leadership and people management skills with the ability to build, motivate, and develop high-performing teams.
  • Strong strategic thinking and business acumen with the ability to translate vision into execution.
  • Proven capability in managing organizational change and driving transformation initiatives.
  • Strong stakeholder management and executive presence.
  • Deep expertise in marketing strategy, branding, digital marketing, customer acquisition, communications, and market research.
  • Strong understanding of performance marketing, marketing analytics, CRM systems, and customer lifecycle management.
  • Experience in budget planning, financial management, and ROI measurement.
  • Strong understanding of public relations, media management, and corporate communications.


  • Benefits
    • Visa 
    • Medical Insurance


    Skills Required

    • Bachelor's Degree in Marketing, Business Administration, Communications, or related field
    • Master's Degree (MBA or equivalent)
    • Minimum 15+ years of progressive marketing experience
    • 7-10 years in senior leadership or executive-level marketing roles
    • Proven experience developing and executing marketing, branding, and business growth strategies
    • Prior experience within the Education sector
    • Demonstrated success leading large marketing teams and managing multi-functional marketing operations
    • Experience in high-growth, dynamic organizations focused on performance and innovation
    • Exceptional leadership, people management, stakeholder management, and executive presence
    • Deep expertise in marketing strategy, branding, digital marketing, customer acquisition, communications, and market research
    • Strong understanding of performance marketing, marketing analytics, CRM systems, and customer lifecycle management
    • Experience in budget planning, financial management, ROI measurement, and vendor/agency evaluation
    • Strong understanding of public relations, media management, and corporate communications
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    The Company

    What We Do

    Blue Ocean Corporation is a leading conglomerate and knowledge empowerment enterprise in the Middle East and India with over 25 years of experience. The company provides professional training, international certification programs, and consulting services across various sectors, including supply chain, logistics, and human resources, to help B2B and B2C clients accelerate careers and transform organizations.

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