The Role
Lead company-wide marketing strategy focused on product marketing, growth, customer acquisition, brand, and performance. Define positioning and go-to-market plans, drive lifecycle and retention programs, oversee digital, content, CRM and analytics, manage budget and KPIs, partner with Product/Sales/Tech, and build a high-performing marketing team to accelerate revenue.
Summary Generated by Built In
ACG_3727_JOB
Our client is looking for potential candidates who meet the following requirements and job details.
Position Overview
The Chief Marketing Officer will lead the company’s overall marketing strategy, with a strong focus on product marketing, growth, customer acquisition, and brand development. The role will work closely with the Executive, Product, Sales, and Technology teams to strengthen market positioning, accelerate revenue growth, and build a customer-centric marketing organization.
Key Responsibilities
The Chief Marketing Officer will lead the company’s overall marketing strategy, with a strong focus on product marketing, growth, customer acquisition, and brand development. The role will work closely with the Executive, Product, Sales, and Technology teams to strengthen market positioning, accelerate revenue growth, and build a customer-centric marketing organization.
Key Responsibilities
- Develop and execute the company’s marketing strategy in alignment with business objectives.
- Define product positioning, value propositions, go-to-market plans, and product launch strategies.
- Lead customer acquisition, conversion, retention, cross-selling, and lifecycle marketing initiatives.
- Oversee brand strategy, corporate communications, digital marketing, content, CRM, and performance marketing.
- Conduct market research and customer analysis to identify emerging needs, market trends, and growth opportunities.
- Build and optimize the customer journey across digital and offline channels.
- Establish marketing KPIs and use data, experimentation, and analytics to improve campaign effectiveness and return on investment.
- Manage the marketing budget and allocate resources based on commercial priorities and expected impact.
- Partner with Product, Sales, and Technology teams to ensure alignment between customer needs, product development, and revenue targets.
- Build, lead, and develop a high-performing, multidisciplinary marketing team.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Economics, or a related field. A postgraduate qualification is an advantage.
- At least 12 years of experience in marketing, product marketing, growth marketing, or commercial strategy, including significant leadership experience.
- Proven expertise in product positioning, go-to-market strategy, customer acquisition, CRM, retention, and digital growth.
- Strong commercial and analytical capabilities, with a track record of translating marketing strategies into measurable business results.
- Experience managing both brand-building and performance-driven marketing activities.
- Strong leadership, communication, stakeholder management, and decision-making skills.
- Fluent written and spoken English.
Contact: Ha Hoang
Due to the immense number of applications, only shortlisted candidates will be contacted.
Skills Required
- Bachelor's degree in Marketing, Business Administration, Economics, or related field
- Postgraduate qualification
- At least 12 years of experience in marketing, product marketing, growth marketing, or commercial strategy with leadership experience
- Proven expertise in product positioning, go-to-market strategy, customer acquisition, CRM, retention, and digital growth
- Strong commercial and analytical capabilities with a track record of measurable business results
- Experience managing both brand-building and performance-driven marketing activities
- Strong leadership, communication, stakeholder management, and decision-making skills
- Fluent written and spoken English
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The Company
What We Do
Aloha Consulting Group (ACG) is a consulting firm specializing in digital transformation, technology, marketing, investment, and financial services. Its mission is to make finding rewarding jobs easier and to be a leading firm in Southeast Asia by leveraging human elements and technology.
