At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
Regional Excitation Sales Manager (ME)
In this role, you will implement the defined channel sales strategy across the African market, driving ABB’s market penetration and supporting the company’s growth ambitions within the Unitrol 1000, Synchrotact, and Excitation Systems product portfolio.
Each day, you will execute channel-focused sales initiatives to achieve qualitative and quantitative targets—orders, revenue, growth, margin, market share, sales productivity, and customer satisfaction—while maintaining a strong emphasis on profitable business development. You will act as a critical contributor to the expansion of ABB’s channel customer base by identifying, onboarding, developing, and managing high-value channel partners who can effectively serve the market’s key white spaces across products, geographies, industry segments, and applications.
The work model for the role is: #onsite #onsite-Li
This role is reporting to the Regional Excitation Sales Manager in Riyadh, Saudi Arabia. Main stakeholders are channel partners across Africa, ABB’s local Business Line teams, Feeder Factories, Local Excitation Centers of Excellence, key customers, and internal Marketing & Sales teams.
Key Responsibilities:
Implementing the agreed channel sales strategy across Africa within the approved budget to drive growth for Unitrol 1000, Synchrotact, and Excitation Systems
Identifying, onboarding, and ramping up new channel partners to effectively address product, geographic, industry, and application white spaces
Creating offers and proposals for channel partners in alignment with broader sales strategies, pricing guidelines, and margin expectations
Training and supporting channel partners with product, application, and ABB process knowledge to enable independent sales and support capabilities
Managing quarterly order targets and contributing to achieving key KPIs including orders, revenue, margins, growth, and market share · Coordinating technical support for partners and customers with Feeder Factories and Local Excitation COEs
Reporting progress on channel strategies, plans, budgets, and business development activities
Analyzing channel activity, identifying issues, and taking full ownership for solving problems as they arise
You will join a dynamic, talented, high performing team, where you will be able to thrive.
Qualifications:
You are experienced in channel sales and enjoy working with indirect sales models in the power systems and electrical equipment sector
You have 5+ years of experience in sales or business development, ideally with excitation systems or related industrial products · You can confidently work with CRM tools, sales platforms, and basic technical documentation
You are comfortable training and supporting partners on products, applications, and basic ABB processes
Degree in Electrical Engineering, Power Systems Engineering, or a related technical field
You have strong communication, negotiation, and relationship-building skills
You are at ease communicating in English; French and Arabic is a strong advantage
You are willing to travel across Africa and work independently in a dynamic sales environment
What's in it for you?
We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
Be part of something bigger. This is where progress is powered, teams initiate action, and we move the world forward together.
Run What Runs the World.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
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What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
