Harvard Business Publishing (HBP) – the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone – including you!
The opportunity
The Strategic Partnerships team at Harvard Business Publishing (HBP)is seeking a highly motivated Channel Marketing Manager to build and execute a comprehensive marketing program for Channel Partners in the corporate market. This role will reside within HBP Corporate Learning's Marketing department.
The ideal candidate will be responsible for adapting and extending existing marketing programs to support global channel partners, as well as designing and launching tailored initiatives that reflect the unique needs and opportunities of each partner. This role will also spearhead the creation of a formal, scalable channel partner marketing program that includes tiered entitlements and mechanisms for go-to-market (GTM) alignment.
What You’ll Do:
- Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.
- Extend and adapt existing HBP marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars).
- Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns.
- Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity.
- Establish formal GTM alignment mechanisms, such as lead scoring and qualification, referral tracking, campaign performance, and co-selling workflows.
- Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving.
- Collaborate closely with Strategic Partnerships, Corporate Learning Marketing, Learning Product Group, and Sales to ensure consistency in messaging and execution.
- Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement.
- Design, develop and maintain a central repository of partner marketing materials, templates, and resources.
- Stay up-to-date with industry trends and best practices in channel / partner marketing.
What You’ll Bring
- 5+ years in B2B marketing, with direct experience in channel or partner marketing, ideally within a corporate learning, SaaS, or professional services environment.
- Proven ability to build programs from scratch, with a bias toward action and a knack for getting things done.
- Deep understanding of go-to-market partnerships—from lead sharing and referral workflows to co-selling and enablement.
- Experience developing tiered partner models and marketing frameworks that scale.
- Strong project management and communication skills, especially in a matrixed environment.
- Natural collaborator—comfortable working across teams and geographies to make things happen.
- Familiarity with marketing automation tools, CRM systems, and partner communications platforms.
- Passion for empowering partners and creating impact through marketing.
What we offer
As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong. In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!
HBP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.
Top Skills
What We Do
At Harvard Business Publishing, we believe in the power of leadership to inspire, to transform, and to advance the global good. We empower leaders with breakthrough ideas that solve problems, that elevate performance, and that unlock the leader in everyone. We help leaders move the world forward.
Harvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, independent corporation that is an affiliate of Harvard Business School. We inform and inspire professionals, corporations, educators, and students around the world with the best in management thinking and practice. Through our articles, books, case studies, simulations, videos, learning programs, and digital tools, we reach thousands of organizations and millions of subscribers and social media followers.
With over 600 employees located in Boston (HQ), New York City, Australia, France, India, Mexico, the Netherlands, Singapore, the United Arab Emirates, and the United Kingdom, we serve as a bridge between academia and enterprises around the globe.
Our three market units—Education, Corporate Learning, and Harvard Business Review Group—produce a variety of media including print and digital (Harvard Business Review, Harvard Business Review Press books, Harvard Business School cases), events (participant-centered learning seminars, custom events, webinars), digital learning (Harvard ManageMentor, HMM Spark), blended learning, and campus experiences. Through these platforms, HBP is able to influence real-world change by maximizing the reach and impact of its essential offering—ideas.
Working at Harvard Business Publishing brings you into a global, dynamic organization that’s constantly discovering—new markets, new technologies and media platforms, and new groundbreaking ideas. You’ll find your co-workers intellectually curious and highly engaged. We collaborate. We experiment. We are always learning
