Applications Marketing Engineer

Reposted 7 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Semiconductor
The Role
The Channel Marketing Specialist will drive marketing strategies and campaigns with distribution partners to enhance revenue and lead generation. Responsibilities include content development, performance tracking, and collaboration, ensuring alignment with business goals.
Summary Generated by Built In

The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve.

The Opportunity

Allegro MicroSystems is seeking a dynamic and technically proficient Applications Marketing Engineer to join our global marketing team. In this high-impact role, you will be the crucial link between our innovative semiconductor products and the customers who use them. You will translate complex technical features into compelling value propositions, ensuring our power and sensing solutions are the preferred choice in high-growth markets like e-mobility, clean energy, and industrial automation.

If you are passionate about technology and skilled at communicating its real-world benefits, this is your opportunity to define how the world sees and uses Allegro's cutting-edge products.

What You'll Do

  • Collaborate with Business Line Directors, Product Marketing, and Sales to develop and execute go-to-market strategies for new product introductions.

  • Create compelling, technically accurate marketing content that drives demand and adoption. This includes writing application notes, white papers, technical articles, creating product demonstration videos, and developing presentations for customer meetings and industry events.

  • Serve as a primary technical resource for our global sales and channel partner teams. Develop and deliver training materials that empower them to effectively position and sell our products.

  • Become the expert on the competitive landscape and customer needs within your assigned product area. Analyze market trends to identify new application opportunities and provide feedback to the product development teams to influence future roadmaps.

  • Engage directly with key customers to understand their challenges and system-level requirements, ensuring our solutions are aligned with their needs and providing them with best-in-class application support.

  • Partner with the digital marketing team to create targeted campaigns and technical content that generate high-quality leads and build brand awareness in the engineering community.

Who You Are

  • You have a Bachelor’s degree in Electrical Engineering, Computer Engineering, or a related technical field. A Master's degree is a plus.

  • You bring a minimum of 3-7 years of experience in a technical role such as Applications Engineering, Field Applications Engineering (FAE), or a similar customer-facing engineering position within the semiconductor industry.

  • You possess exceptional written and verbal communication skills, with a proven ability to distill complex technical concepts into clear, concise, and compelling content for a variety of audiences.

  • You have a genuine passion for helping customers solve their problems and a proven track record of building strong relationships with technical counterparts.

  • You understand market dynamics and have an interest in the commercial side of the business. Experience in a marketing or product-line role is highly desirable but not required.

  • You are a self-starter who thrives in a team-oriented, global environment and can manage multiple projects simultaneously.

Why Allegro?


Join Allegro and become part of a team where your contributions truly matter.

We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement.
Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.
You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.
Join us—and help build what’s next.

At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration.  Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law.  Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.


Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.

Top Skills

Crm Systems
Marketing Automation Tools
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The Company
HQ: Manchester, NH
1,959 Employees
Year Founded: 1990

What We Do

At Allegro MicroSystems, we’re passionate about developing intelligent solutions that move the world toward a safer and more sustainable future – while giving our customers a competitive edge.
With more than 50 years of experience developing advanced semiconductor technology and application-specific algorithms, Allegro is a global leader in power and sensing solutions for motion control and energy-efficient systems. Through our innovations, we are helping our customers make breakthrough advancements in areas like advanced mobility, green energy, and factory automation. Each year, we ship over one billion units into these applications to support our 10,000+ customers around the globe, including over 50 automotive OEMs.
Our diverse team of 3,500+ employees is spread across 13 countries, powering our global engineering, manufacturing, and support and enabling our innovations. That’s why we work hard to create a collaborative, energetic environment that rewards ingenuity and helps our employees make a difference every day.

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