Channel Marketing Specialist

What you will do 

The Marketing Specialist is responsible for driving marketing programmes and campaigns for the European Security Business Unit. This role will include the information and resources in terms of sales tools in order to improve the marketing, advertising, media, PR, events, and digital customer experience in collaboration with sales teams, suppliers and our customers to support revenue growth. The Marketing Specialist will report to the Senior Marketing Manager, Global Fire & Security.

! This position is intended as maternity cover, with an anticipated duration of 12 months.

How you will do it 

• Drive digital lead generation campaigns with Sales and Product Management teams to generate growth opportunities.

• Develop and maintain content for customer facing websites to drive demand for security products.

• Assist with social media content for security product brands including content creation, monitoring and responding to social media inquiries.

• Improve and develop customer intelligence data using Salesforce.

• Ensure branding consistency, central brand messaging, clear product information across online and offline tactics.

• Co-ordinate digital marketing events like webinars and customer events as well as live events across the EMEA region including Tradeshows.

• Provide on-hands Marketing support for customers and sales teams.

• Liaise with marketing agencies to support implementation of key marketing initiatives.

• Support product marketing efforts to define product line value propositions and incorporate into overall business unit value propositions and messages.

• Drive marketing programmes and campaigns alongside product marketing.

• Measure and report performance on all marketing campaigns and assess against goals (ROI, KPIs)

• Communicate project status including risks and action items to drive completion in a timely manner.

What we look for 

 Required 

• Strong experience in Campaigns and Events Marketing

• Experience in Customer Marketing

• Excellent communication skills

• Priority setting, self-reliance

• Analytical skills

• Good planning and organizing abilities

• Initiative and problem-solving attitude; performance and results oriented

• Ability to work under pressure and with tight deadlines

• The ability to influence others; teamwork attitude

• Auto-motivated; creative; innovative thinking

• Responsibility, creativity, loyalty

• A positive attitude and passion for what you do

• Must be willing to travel up to 10% of the time

• Fluent English language (oral & written), additional languages is an advantage

Preferred 

• University degree

• Advanced knowledge of Excel and Powerpoint

• Salesforce and html skills

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