Channel Marketing Specialist

Job posting title

Channel Marketing Specialist

Job summary

Key Role: Primary duties and responsibilities
The Channel Marketing Specialist is responsible for working with the Channel Marketing Team in managing the tactical execution of marketing projects and activities in alignment with the overall marketing Channel Marketing objectives, strategy, and goals.

Job description

• This individual works with the Partner Marketing team in the execution and deployment of marketing initiatives and programs including lead generation, incentive programs, digital, and partner communications as well as assist in managing logistics for events, trainings, webinars, and recruitment efforts.
• Maintain strong working relationships inside and outside of ESET including partner accounts as well as intradepartmental collaboration to ensure optimal support of Partner Accounts, marketing goals and initiatives.

• Work with Partner Account Managers to support regional and national events. Communicate event strategy, goals, themes, messaging, staffing expectations and follow-up expectations to internal teams and/or specific Partners for each show.
• Execute and track all logistical aspects of the partner marketing campaigns from beginning to end. Conduct formal post reviews on event activities with recommendations for improvement and increased ROI.
• Manage data input (segmentation, lists uploads, event leads management etc.) for Channel and lead-gen (end-user) events. Responsible for inputting and tracking of leads within ESET CRM. Including measurement of campaign ROI/effectiveness for all Channel and end-user campaigns

Qualifications:

• Experience: 3+ years of general B2B marketing or channel marketing experience.
• Security technology and Channel Marketing experience is a major plus.
• Education: BA, BS in Business, Sales and/or Marketing
• Intermediate to advanced knowledge of Excel
• Basic knowledge of Adobe Creative Suite, and HTML editing.
• Knowledge of email automation system, Salesforce or other CRM systems is a plus.
• Excellent time management, budget management, and project management skills.
• An outgoing personality and energy-level appropriate to extensive customer interactions during numerous events.
• Highly organized, attentive to detail, deadline driven, and responsive to both internal and external stakeholders.
• Ability to travel domestically up to 5%.

KEY SUCCESS FACTORS:

• Attention to detail
• Diligence
• Results driven
• Project management
• Creative
• Professionalism
• Self-Starter

PERFORMANCE MEASURES:

• Appropriate campaign content and deliverables deployed to Partners within agreed deadlines.
• Increase in awareness and adoption of ESET’s programs and resources by targeted Partners, as determined by program metrics.
• Logistical aspects of events executed in a timely manner. Post-Mortems and tracking of ROI completed at appropriate intervals.

JOB FIT:

A candidate who seeks a collaborative role with channel marketing and development experience and has the ability to manage projects from start to completion while aligning to the goals and requirements of a channel sales organization.

ESET is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $70,000-$75,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

Job requisition

JR-04949 Channel Marketing Specialist (Open)

Primary location

San Diego

Additional locations

Time type

Full time