Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
We are seeking a dynamic and strategic Channel Marketing Manager to lead our channel marketing and communications initiatives across Australia and New Zealand. This role is ideal for a proactive marketer with strong experience in retail and channel marketing, integrated campaign execution, and stakeholder management.
The successful candidate will work closely with retail partners, distributors, media, agencies, and global headquarters teams to drive brand awareness, product visibility, and business growth across the region. This is a hands-on role that combines channel marketing, PR coordination, content strategy, and cross-functional collaboration to deliver impactful marketing programs.
Key ResponsibilitiesRetail & Channel Marketing- Develop and execute joint marketing initiatives with retail partners and distributors to support product launches, promotional campaigns, and brand-building activities.
- Create and localize marketing assets, optimize product listings, and develop compelling product narratives across both digital and in-store touchpoints.
- Support trade shows, exhibitions, and retail activations to ensure consistent brand messaging, visual identity, and product positioning.
- Align marketing campaigns with key retail sales periods, promotional calendars, and business priorities.
- Monitor, analyze, and report on the effectiveness of channel marketing activities, providing insights and recommendations for optimization.
- Collaborate closely with global PR and marketing teams to ensure alignment on messaging, campaign priorities, and brand positioning.
- Coordinate media opportunities, including product launches, press briefings, executive interviews, podcasts, reviews, and earned media coverage.
- Build and maintain strong relationships with media outlets, agencies, influencers, and industry stakeholders.
- Support the development of campaign materials, media kits, press releases, and communication assets to maximize campaign impact.
- Develop and execute social media content strategies that support brand, product, and business objectives.
- Plan and manage monthly content calendars across key social media platforms.
- Coordinate with creative, video, and design teams to develop engaging, platform-specific content.
- Track content performance and leverage insights to continuously improve engagement, reach, and brand visibility.
- 3–5 years of experience in channel marketing, retail marketing, integrated marketing, or related digital marketing roles.
- Experience in consumer technology, consumer electronics, smart home, or lifestyle brands is highly preferred.
- Proven experience managing retail partner relationships, co-marketing programs, and sales enablement initiatives.
- Strong understanding of retail marketing ecosystems, including both online and offline channels.
- Experience working with PR agencies, media relations, trade shows, product launches, and integrated communication campaigns.
- Excellent written and verbal communication skills, with the ability to develop press releases, media materials, campaign messaging, and marketing content.
- Analytical mindset with experience using performance data and insights to optimize campaigns and demonstrate ROI.
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
- Highly organized with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong collaboration skills and experience working effectively with cross-functional and international teams.
Skills Required
- 3-5 years of experience in channel marketing, retail marketing, integrated marketing, or related digital marketing roles
- Experience in consumer technology, consumer electronics, smart home, or lifestyle brands
- Proven experience managing retail partner relationships, co-marketing programs, and sales enablement initiatives
- Experience working with PR agencies, media relations, trade shows, product launches, and integrated communication campaigns
- Strong understanding of retail marketing ecosystems, including online and offline channels
- Excellent written and verbal communication skills, including developing press releases and media materials
- Analytical mindset with experience using performance data and insights to optimize campaigns and demonstrate ROI
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field
- Highly organized with ability to manage multiple projects simultaneously in a fast-paced environment
- Experience developing and managing social media content strategies and monthly content calendars
What We Do
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
