As the largest pureplay adhesives company in the world, H.B. Fuller’s (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2024 revenue of $3.6 billion, our mission to Connect What Matters is brought to life by more than 7,500 global team members who collaborate with customers across more than 30 market segments in over 140 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets. Learn more at www.hbfuller.com.
1. Strategy & Execution
- Develop and implement channel strategies to expand and optimize sales channels (e-commerce, distributors, system integrators), enhancing market penetration and customer acquisition.
- Evaluate and adjust strategies based on market trends and competitor actions.
2. Channel Expansion & Maintenance
- Expand new channels by negotiating with potential partners, targeting untapped markets like automotive aftermarket (MRO) and general industrial products markets.
- Establish retail/wholesale channels and connect with hardware and electrical markets.
- Cultivate professional key clients and channels in niche sectors like power, cement, and chemicals, and launch customized products by using agents and contractors.
- Build and maintain stable relationships with channel partners to ensure high - standard customer service.
- For general products, explore e-commerce channels (JD Industrial, Alibaba Industrial), establish brand flagships, and collaborate on promotions. Develop retail/wholesale channels, set up key dealers in critical regions, and use OEM/ODM models to create a cost-effective, durable brand.
- For niche professional markets, enhance competitiveness in direct-supply models for large clients, leveraging industry agents and contractors, and launching customized products.
3. Sales Target & Performance
- Set and achieve sales targets, track performance, analyze data, and adjust strategies accordingly.
- Develop distribution policies, pricing strategies, and incentive plans to boost partners' enthusiasm.
4. Performance Optimization & Capability Enhancement
- Evaluate and optimize channel performance, and enhance partners' capabilities through training.
- Collect and analyze sales data to support management decisions and optimize resource allocation.
5. Cross - departmental Collaboration & Team Leadership
- Collaborate with marketing, product, and tech teams to align channel strategies with business goals.
- Lead the channel team, including recruitment, training, performance evaluation, and career guidance, to improve effectiveness.
- Work with brand, marketing, and supply chain teams to drive channel development.
6. Market Analysis & Project Management
- Analyze market trends and competitors to provide strategic recommendations.
- Plan, implement, and monitor channel projects to ensure objectives are met.
7. Budget & Cost Control
- Plan and manage the channel budget, optimize resource allocation, and maximize cost - effectiveness.
8. Risk & Opportunity Assessment
- Evaluate risks and opportunities in channel business and develop response strategies.
9. Other Tasks
- Complete tasks assigned by superior leaders as required.
- Monitor market and competitor trends, and propose improvement suggestions.
- Promote new marketing models like online streaming and short - video marketing.
H.B. Fuller is an Equal Employment Opportunity employer and proud to have created a collaborative culture where employees around the world are seen, heard, and respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or marital status or status as a protected veteran, or any other legally protected classification.
H.B. Fuller does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms. To conduct business with H.B. Fuller, a written service agreement must be executed by Human Resources prior to submitting any information relating to a potential candidate. Without a signed service agreement, H.B. Fuller shall not be obligated for payment of any fee or compensation.
What We Do
H.B. Fuller is a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemical products to improve products and lives.
Your day probably begins and ends with us. Just about everywhere you look – including the windows through which you see and the magazines you read – you’ll find industrial adhesives and sealants produced by H.B. Fuller. Most likely, we made the glue holding together your cereal box, the seals that keep your refrigerator airtight, and the specialty adhesive in your baby’s disposable diaper. While our products are virtually invisible, they play a vital role in ensuring the quality and convenience of modern life. We take pride in working with our customers to add value.
At H.B. Fuller, we are committed to connecting what matters, bringing together people, products and processes that answer and solve some of the world's biggest adhesion challenges. Through our reliable, responsive technical service, we create lasting, rewarding connections with customers in the packaging, hygiene, electronic and assembly materials, automotive, paper converting, woodworking, construction, general assembly and consumer goods industries.
And, we are committed to building an environment where employees are engaged, challenged and given an opportunity to drive superior results. We firmly believe that our employees drive the success of the company. With long-term, profitable growth as the ultimate goal, we strive to cultivate an environment that offers stimulating and financially rewarding opportunities
