- You will execute the MBR/BRO retail visibility and activation blueprint (including signage, POSM, planogram standards, and overall retail experience).
- You will lead end-to-end planning of focused campaigns, ensuring seamless ATL and BTL integration.
- You will design and execute shop activation playbooks, new outlet onboarding kits, and periodic refresh programs.
- You will develop and own the performance measurement framework, covering metrics such as coverage, throughput, penetration, and other key indicators.
- You will track ROI on trade marketing spends, schemes, and activations, and recommend data-driven optimization actions.
- You will build a structured intelligence framework to track competitor pricing, schemes, service offerings, retail formats, and execution quality.
- You will map the MBR universe—including size, segmentation, retailer economics, and customer purchase behavior—to refine and strengthen strategy.
- You will act as the primary link between Channel Strategy, Sales, Marketing, and Agencies for all MBR initiatives.
- You will align regional CDMs and Sales teams on quarterly priorities, commercial constructs, and activation calendars.
- You will ensure flawless execution of initiatives while maintaining continuous feedback loops from the field.
- You will define and implement key building blocks for Go-To-Market (GTM) strategies, along with physical enablers that drive business growth and sustainability.
- You will manage and optimize channel strategies to maximize sales, market share, and overall performance, working closely with Sales and Marketing teams to ensure alignment.
- You will analyze sales data (sell-in, sell-through, and retail data) to identify distribution gaps, emerging opportunities, and potential risks.
- You will provide actionable insights and recommendations to enhance channel performance and close sales gaps.
Experience
- You should have 8+ years of relevant professional experience.
#LI-PS1
Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
Skills Required
- Execute retail visibility and activation blueprint including signage, POSM, planogram standards, and retail experience
- Plan and lead end-to-end ATL and BTL campaign integration
- Design and implement shop activation playbooks, new outlet onboarding kits, and refresh programs
- Develop and own performance measurement framework (coverage, throughput, penetration, ROI tracking)
- Build structured market and competitive intelligence framework (pricing, schemes, formats, execution quality)
- Map and segment MBR universe, retailer economics, and customer purchase behavior to inform strategy
- Act as primary liaison between Channel Strategy, Sales, Marketing, and Agencies for regional initiatives
- Analyze sales data (sell-in, sell-through, retail data) to identify gaps, opportunities, and risks
The Goodyear Tire & Rubber Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Goodyear Tire & Rubber Company and has not been reviewed or approved by The Goodyear Tire & Rubber Company.
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Retirement Support — Retirement benefits include a 401(k) with company match, and some materials describe automatic contributions and matching that can meaningfully boost savings.
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Healthcare Strength — Core coverage commonly spans medical, prescription, dental and vision, paired with wellness resources such as the GoodLife program and an EAP.
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Leave & Time Off Breadth — Time-off provisions typically include paid vacation, holidays, and sick time, with family medical leave and adoption assistance highlighted in benefits descriptions.
The Goodyear Tire & Rubber Company Insights
What We Do
Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
