WHAT YOU WILL DO
Shape how we connect with our customers across the world, through marketing touchpoints. As a Channel and Content Planner, you will develop detailed and strategic content plans for one or more marketing channels. You will ensure the communication across your channel reflects campaign priorities and seasonal activations, working closely with marketing planning and creative teams. You will own content briefs and collaborate with stakeholders across Media, Creative, Product, and Local Marketing Teams to deliver on timelines and objectives.
- Own what meets the customer in your channel(s).
- Connect business priorities to an execution plan for content activated in your channel(s).
- Maintain a holistic brand and business mindset, balancing short and long-term growth potential.
- Build detailed, channel-specific briefs that support the execution of the marketing plan globally and in key markets.
- Maintain a solid understanding of your channel, competitors, and customer context.
- Ensure channel plans reflect channel behaviour and audience.
- Connect insights to an activation plan and content framework that secures channel growth.
- Continuously evolve channel strategies, analysing past performance and setting plans based on data, insights and customer behaviour.
WHO YOU ARE
In this role, we’re looking for someone who combines strategic thinking with a collaborative mindset. You’ll thrive if you’re curious, proactive, and confident in your ideas, while staying open to input and feedback.
We are looking for people with…
- 3+ years of experience in marketing, communication, content planning, or channel management.
- Structured, with the ability to prioritise, challenge, and align tasks across multiple time horizons.
- Experience in developing detailed content plans and writing briefs for specific channels, while aligning with organisational goals and KPI targets.
- Time spent working with marketing products direct to consumer, preferably in a multi-national.
- Experience in launching new or emerging marketing channels for a multi-national company is a bonus.
And people who have…
- Positive service-minded mindset and great administration skills.
- Demonstrated collaboration skills to work effectively with cross-functional stakeholders.
- Excellent organisational skills and attention to detail.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time permanent position based at our Head Office in Stockholm. Apply by sending in your CV in English. The application period is expected to remain open until 28 August 2026. However, as we review applications on an ongoing basis, the position may be filled or closed earlier if we receive a high volume of qualified candidates. We therefore encourage you to apply as soon as possible. Due to data policies, we only accept applications through our career page.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Skills Required
- 3+ years of experience in marketing, communication, content planning, or channel management
- Experience developing detailed content plans and writing channel-specific briefs aligned with organisational goals and KPIs
- Time spent working with marketing products direct to consumer
- Experience working at a multi-national company
- Experience launching new or emerging marketing channels for a multi-national company
- Structured ability to prioritise, challenge, and align tasks across multiple time horizons
- Positive service-minded mindset and strong administration skills
- Demonstrated collaboration skills to work effectively with cross-functional stakeholders
- Excellent organisational skills and attention to detail
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
