COMPANY BACKGROUND
• Worldwide #2 in the Premium Spirit & Wine Industry, Pernod Ricard has a wide portfolio of premium brands, across the whisky, champagne, cognac, and white spirits categories.
• Pernod Ricard Japan K.K. (PRJ) is a company founded in 1990 in Tokyo, Japan, importing 30+ brands in Japan.
• Competing with large local players, Pernod Ricard Japan is aiming at being the fastest growing international Premium+ spirits and wine player in the market as defined in its 3-Year plan.
• Hence, while reinforcing investments in leading footholds in key categories (super premium whiskies, ultra-premium gin & champagne), the Company is looking at igniting several additional brands within the next 3 years.
• As a lead market for the Group (within top 10), PR Japan is therefore strongly engaged into the implementation of the Transform & Accelerate Corporate Ambition – with significant impact on Marketing operations, in terms of: increased # of brands activated, scaled-up investment, precision in consumer touchpoints allocation, monitoring of the marketing mix efficiency.
THE PORTFOLIO IN SCOPE
Located in the Champagne & Cognac brand group, the position is dedicated to Champagne & Cognac Brands specifically Perrier-Jouet, G.H. Mumm, RSRV and Martell.
Job Purpose >
• Become the representative of Champagne Brands portfolio in Japan and build awareness, engagement & advocacy for the brands among trade & consumers, supporting brand activation & bringing business impact, particularly in Night Clubs and High Energy Bar (HEB) but includes other channels (e.g. restaurants).
The roles:
• Contribute to drive distribution of Champagne, especially for G.H. Mumm by showcasing portfolio with their story and making of the brands internally and externally.
• Drive brand visibility and activation at key Night Clubs and HEB outlets with close collaboration with sales team.
• Proactively grab opportunities of brand seminars and tasting events (online & offline) to showcase the brands to various audiences (Consumers, Shoppers, trade customers & press).
• Research what the competitors are doing and feed insights to marketing team on markets and customers.
Principal Responsibilities >
1. Drive Brand Visibility and Activation in ON-trade, higher focus on Night Club and HEB
• Plan and implement consumer events for G.H.Mumm (Mumm Night Activation, “Mumm Nights”) in key targeted Night Clubs & HEB.
• Build strong relationship with trade customers for business acceleration.
• Support and activate with events such as music festivals when it is necessary for strengthen the business.
• Identify key accounts and pre-align with MOT Activation Team (MA team * MOT: Modern On-trade) for consistency.
• Make regular bar calls to such key accounts to strengthen brands’ Visibility and initiate Brand Activation, intending to drive advocacy and to bring business impact, through building tight relationship with the accounts.
• Upon request form Sales team (especially MA team), accompany them for meetings and bar calls to give idea of Visibility and Activation.
• Keep update on the latest POS list and availability with close working with Marketing Manager & Trade Marketing Team to utilize those to strengthen Visibility at key outlets.
2. Brand Education
• Undertake comprehensive training and maintain ongoing close connection with Brand Owners to stay on top of global strategy and activations (best practices) of each brand.
• Lead activations both for trades and consumers with tastings, seminars, hosting activities and helping with events.
3. Business Performance Monitoring
• Monitor activity performance/learnings and provide report on monthly basis.
Job Requirement
Academic Requirement:
A degree at a bachelor’s level/Graduate of wine course (preferred)
Professional Experience Required:
• Minimum of 3 years of professional experience in Sales & Marketing or hospitality industry
• Experience in the Japanese (alcohol or bar) market is a plus
• Interest in Night Club, HEB, Champagne, Food is a plus
Language:
Fluent Japanese at the level to communicate trade, deliver compelling brand seminar + handle Q&A sessions smoothly / English at business level
Key Competencies:
A person with energy and presence with professionalism, Engaging and fun to be around.
Strong public speaking and story-telling capabilities.
Entrepreneurship, maturity, and ownership to network with people locally and establish him or herself as a person behind the brands. Relationship building, Planning & organization.
Genuine power & drive for connecting and engaging with people,
Determined & Passionate self-starter, Team player.
Job Posting End Date:
Target Hire Date:
2024-04-01
Target End Date:
2024-06-30
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
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