The Centre Principal is responsible for developing Porsche Centre Reading in line with the Porsche Retail Group’s strategy plan, ensuring its success in delivering world-class customer experience and combining strategic leadership, team management, and operational oversight to drive showroom performance.
Responsibilities:
- Appointment as a Certified Individual under the Senior Managers Certification Regime, with inclusion in the FCA Directory.
- Responsibility for delivering Centre business targets across sales, aftersales, finance, insurance, profitability and customer satisfaction.
- Promotion of a customer‑centric culture throughout the Centre.
- Leadership of a high‑performing team with strong focus on development, engagement and retention.
- Maintenance of rigorous control, risk management and ethical compliance across all business areas.
- Ownership and delivery of the Strategy Plan for Porsche Centre Reading.
- Achievement of agreed and budgeted business objectives for the Centre.
- Accountability for customer satisfaction, loyalty and overall Centre success.
- Stewardship of positive cultural development within Porsche Centre Reading.
- Identification of improvement opportunities across all business functions and within Porsche Retail Group.
- Collaboration with PCGB and key stakeholders to maximise business opportunities.
- Oversight of consistent performance management and continuous improvement across the Centre.
- Ongoing review and optimisation of processes to drive efficiency and cost improvements.
- Coaching and development of the management team to maximise capability and effectiveness.
Requirements
Minimum Qualifications:
- Proven senior management or dealership leadership experience within a premium or luxury environment.
- Extensive background working with a luxury or prestige automotive brand.
- Demonstrated ability to meet commercial targets and shape effective marketing strategies.
- Deep understanding of high‑net‑worth customer expectations and behaviours.
- Ability to lead, motivate and manage high‑performing sales and service teams.
- Strong capability in building a collaborative, results‑driven culture with effective conflict resolution and employee development.
Desirable Qualifications:
- Expertise in luxury brand positioning and bespoke customer experience design.
- Proven negotiation skills for high‑value transactions with affluent clients.
- Familiarity with CRM systems and long‑term client retention strategies.
- Strong understanding of showroom operations, inventory management and aftersales processes.
- Personal attributes aligned with luxury retail: confidence, credibility, market awareness, enthusiasm for premium automotive, and a talent for building trust.
Benefits
Porsche Retail Group are committed to promoting a culture that champions diversity and equal opportunities.
PRG believe diverse teams are catalysts of innovation and create multiple new ideas. One of our priorities is to celebrate diversity in all its dimensions while shaping an aspirational and inclusive company culture.
In return, we offer:
- Marketing leading basic salary with opportunity to earn an over performance bonus of up to 70%
- Tax efficient, Porsche vehicle, including personal fuel allowance
- Option of a second VW Group vehicle at preferential leasing rate
- 33 days holiday per year, with extra days for long service
- Private Medical Insurance, with the option to add your loved ones
- Annual Health and Wellbeing Assessment
- Life Assurance
- Income Protection Insurance
- DC Pension Scheme
- Employee Assistance Program - support and advice on issues impacting your wellbeing
Centre:
Porsche Centre Reading, the very first ‘Destination Porsche’ centre in the UK, right next to the home of Porsche Cars GB. Located conveniently just off junction 12 of the M4, adjacent to a retail park, gym, petrol station and well-known furniture brands. Enjoy a heavily subsidised restaurant serving delicious breakfast and lunch options, along with a fantastic barista bar to fuel your day. Plus, we offer free on-site parking for all staff members.
Company:
Headquartered in Reading alongside Porsche Cars GB Ltd, Porsche Retail Group (PRG) are owned wholly by Porsche Germany. We operate several Porsche Centres, Service Centres and a Trade Parts Distribution Centre in and around London and the South-East.
Our journey embodies the Porsche DNA, a love of sports cars and a passion for excellence and challenging the status quo. Our centres feature state-of-the-art facilities and highly trained staff to ensure that the purchasing, servicing, and ownership experience of Porsche customers are of the highest quality.
Skills Required
- Appointment as a Certified Individual under the Senior Managers Certification Regime and inclusion in the FCA Directory
- Proven senior management or dealership leadership experience within a premium or luxury environment
- Extensive background working with a luxury or prestige automotive brand
- Demonstrated ability to meet commercial targets and shape effective marketing strategies
- Deep understanding of high‑net‑worth customer expectations and behaviours
- Ability to lead, motivate and manage high‑performing sales and service teams
- Strong capability in building a collaborative, results‑driven culture with effective conflict resolution and employee development
- Expertise in luxury brand positioning and bespoke customer experience design
- Proven negotiation skills for high‑value transactions with affluent clients
- Familiarity with CRM systems and long‑term client retention strategies
- Strong understanding of showroom operations, inventory management and aftersales processes
- Personal attributes aligned with luxury retail: confidence, credibility, market awareness, enthusiasm for premium automotive, and talent for building trust
What We Do
Porsche Retail Group is a leading UK dealer group and a wholly-owned subsidiary of Porsche Cars Great Britain, formed in 2003. It operates multiple Porsche Centres across the UK, specializing in new and Approved Pre-Owned Porsche vehicles and offering comprehensive after-sales services.
