CCEE - Marketing Specialist B2B - Romania

We are seeking a proactive and results-driven Channel Marketing Specialist B2B to support sales by driving demand generation, enabling channel partner sales, ensuring effective brand visibility across the indirect sales ecosystem, on-site and online, implementing promotional campaigns, coordinating Partner Channel and end-user activities. The role will develop and execute marketing programs that support channel partners, promote our hardware and software solutions, and contribute to revenue growth

• Align with Area Manager and Partner Account Managers on business objectives and develop demand generation plans targeting partners and end-users.

• Manage B2B marketing budgets in coordination with Partner Managers.

• Work closely with Partners’ stakeholders to plan and execute joint marketing activities, including showroom setups, trainings, online activities and local events.
• Implement centrally developed promotions and local sell-out activities across online and offline channels. While ensuring consistent and impactful brand representation across all offline and online touchpoints.
• Analyze market trends and consumer behavior to support demand-generating initiatives.
• Maintain and support marketing tools in the local language to enhance partner and end-user engagement.

• Proven experience (3+ years) in marketing, ideally within a multinational environment 
• Educational background in Marketing, Business, or a related field 
• Solid understanding of the consumer market and product landscape 
• Fluent in Business English 
• A strong sales mindset with a proactive and positive attitude 
• Excellent communication and collaboration skills 
• High integrity, reliability, and professionalism 
• Ability to work independently and as part of a team 

At Canon, we’ve been empowering people to capture, create, and share their world for over 85 years. As a global leader in imaging and technology, we thrive on bold thinking, collaboration, and the drive to shape a better future.
Our CCEE central hub in Vienna is collaborating seamlessly with local teams across 9 countries to lead Canon’s vision across 24 markets. Together, we’re building a vibrant, inclusive culture where ideas spark change and people grow.
Rooted in our philosophy of Kyosei—living and working together for the common good—we’re committed to sustainability, inclusion, and innovation that makes a difference.
Why Join Us?
Because here, your work matters. You’ll be part of a company that’s not just shaping technology — we’re shaping how people see and experience the world.
At Canon, we nurture your potential—enhancing your skills and fostering your personal growth.
We believe in balance—where hard work meets flexibility, and innovation meets purpose.
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.